Metro’s Cash and Carry chain is targeting independent retailers with a new format in Romania.

The retailer has launched a new franchise programme for a convenience store format under the brand La doi pasi, which translates as ‘two steps’.

So far, 200 stores have joined the franchise programme, with 80 already operational under the pilot programme in 40 localities across Romania. The franchise scheme follows a trade support and partnership concept launched by Metro Cash and Carry in 2008.

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