More details have been revealed about Auchan’s new discount format Priba, which is to launch at Mulhouse in eastern France.

The logo for the banner will be coloured half apple green and half raspberry pink. Auchan intends to introduce new shopfittings and gondolas to the store, which is to be converted from another Auchan shop, and will close for a week before reopening under the new banner.

As part of the changes, the butchers counter and bakery will remain but the charcuterie counter will close.

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