Online emerged as Black Friday’s big winner with ComScore reporting that ecommerce rose 9% year on year to reach $648m. Coremetrics recorded a rise in the number of people logging on to a retailer’s website from a mobile device, up to 5.6% from less than 1% last year. Meanwhile, data from ShopperTrak showed spending at bricks-and-mortar stores was pretty much the same as last year, rising just 0.3%, as traffic rose just 2.2%.

Topics