Dunnhumby and US partner Kroger have ended their joint venture, paving the way for a potential sale of the data business by Tesco.

  • Dunnhumby ends its exclusive joint venture with US retail partner Kroger
  • This will allow Dunnhumby to work with other retailers in North America
  • The move will help with the sale of the data business by Tesco

Dunnhumby and its US retailer partner The Kroger Co have agreed to end their exclusive joint venture which will enable Dunnhumby to work with other retailers in the region.

As part of the deal, Kroger will take on a licence to use Dunnhumby’s technology and retain 500 staff to continue to find customer insights in its data, but the deal will mean Dunnhumby will no longer have access to Kroger’s data.

The move will help with the sale of the data business by Tesco, the result of which – the retailer hopes – will help fix its troubled finances. At the beginning of the year, the business behind the Tesco Clubcard was valued at around £2bn. Last week Tesco reported full-year losses hit £6.38bn.

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