Fashion retailer Uniqlo has launched online in China on website Taobao.com. The site is part of the Alibaba Group, which is 39 per cent owned by Yahoo.

Tadashi Yanai, chairman of Fast Retailing – Uniqlo’s parent company – said the strategy will allow Uniqlo access to Taobao’s 100 million registered users.

Uniqlo entered China in 2002 and has 21 stores there. It is set to open a further 24 in the country before June. It also has online offers in the UK and South Korea.

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