Eleanor McMillan joined this month from property agency Donaldsons, where she ran international operations in the Iberian peninsular region.
Retail director Mike Thompson said McMillan will oversee the retailer’s expansion, be a “brand ambassador and build up good contacts with landlords”.
The retailer wants to increase its presence in London and has secured a store at Westfield’s White City scheme. The 3,000 sq ft (280 sq m) store will be Jaeger’s new international flagship, which it expects to become a blueprint for further openings.
The shop will include TV screens behind the cash desk to show its clothing lines being modelled and personal styling areas.
Jaeger opened its first City store at Cheapside in October and is searching for about seven more sites in the area. Thompson said: “Jaeger’s first standalone store was in Moorgate in 1884, so we are delighted to be returning to the City and our roots as a contemporary and ever-vibrant brand.”
Jaeger wants to roll out further across Europe, with a mix of standalone, shop-in-shop and wholesale deals. It is also understood that it will open a standalone flagship store in New York next year.
Thompson said: “We are very excited about Jaeger rolling out across Europe and are looking in France, Spain and Northern Europe at the moment.”
Jaeger has 146 UK and European stores.
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