Jellycat: Why are Gen Z completely obsessed with the expensive cuddly toys?
What is it about Jellycat that’s causing such a stir? And what does the phenomenon tell us about the shopping habits of Gen Z?
Soft-toy brand Jellycat has exploded in popularity over the last few years, particularly with younger shoppers drawn to their products via social media, and many parents of teenagers may see the brand’s “Amuseables” range crop up on Christmas wish lists this year.
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