Designed in-house, the site will showcase more than 250 products from its women’s, men’s children’s and accessories ranges.
The site will also include the Joules Village, featuring events, such as the Joules Jamboree, and promotions, plus in-store events to bring the brand to life and create a community feel.
Joules marketing director Georgina Johnson said: “We wanted to offer more to our customers than just a transactional site and we believe the new Joules Village pages will provide extra points of interest and allow them to feel a part of the Joules family.”
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