JS shoppers pick organic

Some 52 per cent of Sainsbury's shoppers regularly buy organic food from the grocer, according to a survey by consumer information company Acxiom. At Tesco, the proportion was 46.2 per cent; at Asda, 41.4 per cent; at Morrisons, 41.1 per cent; and 31.6 per cent at Somerfield.