Moss will promote Burberry's spring 2007 collection, along with Stella Tennant and up-and-coming British models Lily Donaldson and Georgia Frost, Isaac and Otis Ferry (sons of Bryan), Theodora and Alexandra Richards (daughters of Keith), Jesse Wood (son of Ronnie) and Sam Branson (son of Richard). In the campaign pictures, Max Irons, son of actor Jeremy, also appears alongside model Sophie Dahl (daughter of author Roald Dahl).
The campaign was shot in the East End by celebrity snapper Mario Testino and inspired by society photographer Cecil Beaton, who captured artists, pop stars and royalty from the 1920s through to the 1960s. The famous Burberry check is presented in futuristic silver and the trenchcoat is beige leather.
Testino said: 'We agreed that the look we wanted to achieve was a mix of Beaton imagery and the 1960s feeling in London, reinterpreted with the people and vigour of today. It's the new swinging London.'
The collection will go on sale this month. This is the 10th time that Moss has starred in a campaign for the upmarket clothing retailer.
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