Jewellery brand Tateossian is to open its second London store in September as it builds its retail presence.
The 370 sq ft (35 sq m) shop is located within the Duke of York scheme on the King's Road in London.
The store's floors have been covered with dark brown leather to create an environment centred around luxury. Jewellery display boxes, which penetrate white lacquered wall panels, are also wrapped in leather.
Founder Robert Tateossian, who started the brand 15 years ago, said he plans to open another store in central London, with the possibility of future launches in New York and Tokyo.
The first store opened in London's Royal Exchange in December 2000.
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