All Lidl articles – Page 32
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OpinionComment: Lidl's comedy marketing could cut through in a generic grocery sector
Creating a brand tone of voice is vital, especially during a supermarket price war and for a smaller retailer such as Lidl.
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NewsUPDATE: Retail Week quiz: So you think you know your supermarkets?
So you think you know your grocery stores? Try our quiz and see if you can guess which stores these pictures have been taken in.
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OpinionComment: Is store design coming to an end in a discount nation?
As market share continues to be snatched from the ‘big four’, does the success of discount food retail spell the end of store design, or is it something else?
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NewsLidl on comedy form again as it pokes fun at Morrisons' price match
Lidl has taken another tongue-in-cheek swipe at a rival, this time releasing an advert poking fun at Morrisons’ new price match scheme.
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OpinionComment: Morrisons' price match will make waves but it's no silver bullet
As with its online and convenience offer, the Bradford based grocer has launched into price matching and a points based loyalty programme much later than its main rivals
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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NewsMorrisons to price match Aldi and Lidl in industry first
Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl.
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OpinionComment: Is Sainsbury’s succession a hospital pass or fantastic opportunity?
Although it looks as if Justin King left Mike Coupe in the lurch, hasn’t Sainsbury got a great opportunity to exploit the turmoil at Tesco?
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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InterviewInterview: Aldi bosses on how the discounter is shaking up UK grocery
Aldi’s disruptive model has led to an historic structural shift in grocery. And it’s only just getting started.
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NewsSupermarkets face 'harsh reality' as spend drops 1.6%, Nielsen reports
Spend at the UK’s five biggest supermarkets fell 1.6% year on year in September as Tesco recorded the biggest fall in sales in the last 12 weeks, according to Nielsen.
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OpinionComment: The insight new leaders need to face the changing retail world
With new developments in retail technology and attitudes coming thick and fast, retailers need proper context to create the right strategy.
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NewsAsda maintains share growth as Tesco, Sainsbury's and Morrisons suffer declines
Asda remains the only one of the big four grocers to have grown its market share as Tesco, Morrisons and Sainsbury’s suffered falls.
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AnalysisAnalysis: 99p Stores targets convenience supermarkets with retail overhaul
The budget retailer 99p Stores is undergoing an overhaul and raising its ambitions, chief operating officer Tony Brown tells Retail Week.
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AnalysisAnalysis: How retailers are embracing the developer’s mindset
As shoppers continue to migrate online, retailers are thinking like developers about how best to utilise their empty store space.
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AnalysisAnalysis: Is it time for retail parks to be reinvented?
Game-changing innovations in the mall market have masked a lack of innovation in retail parks. Is the sector ripe for a leap forward?
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NewsLidl boss Ronny Gottschlich revs up to overtake the competition
Lidl’s UK managing director Ronny Gottschlich takes his competitive edge out of store and onto the race track at the Lidl Olympics.
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NewsHorse meat review cautions retailers from buying food lower than market value
The report into the horse meat scandal urges retailers not to buy food at lower than the market price for fear it could “impact the integrity of the food industry”.
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OpinionComment: Can value grocer Lidl disrupt the clothing sector?
The competition has once again heated up among the supermarket chains. Lidl has launched a value clothing range for women which will compete with value retailers such as Asda’s George and Primark.
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NewsMarketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign
An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.