All Loaf articles
Loaf is a fast-growing furniture retailer characterised by its laid-back, informal approach. Its mission is to make the buying and delivery process as simple and hassle-free as possible for customers. Founded by Charlie Marshall in 2008, the retailer originally sold a limited range of beds. But the offer has been widened and now covers furniture and accessories for the whole house.
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AnalysisNew data shows Sosandar, Loaf and Beauty Pie smashed FY21 ecommerce growth
An additional ranking compiled by analysts in Retail Week’s latest report reveals the UK retailers that achieved the highest online sales growth for FY2021 – and features some surprising names
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GalleryStore gallery: Inside sofa brand Loaf’s biggest showroom yet
Sofa brand Loaf has selected Edinburgh for its ninth store – its first in Scotland and its largest location to date.
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NewsExclusive: Loaf names Sam Perkins chief executive as founder Marshall takes up brand role
Furniture specialist Loaf has appointed former In The Style boss Sam Perkins as chief executive as founder Charlie Marshall steps aside, Retail Week can reveal.
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AnalysisResearch: Nike, Asda, Primark, and Loaf reveal in-store CX strategies
Retailers must seize the opportunity to create differentiated and compelling in-store experiences if they want to thrive in the future, 25 leading retailers and experts warn in our new report
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Retail Navigator AnalysisLoaf (Overview)
Loaf is a fast-growing vertically integrated online furniture retailer characterised by its laid-back, informal approach. Its mission is to make the buying and delivery process as simple and hassle-free as possible for customers.
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Retail Navigator AnalysisLoaf (SWOT)
By combining content and commerce, and bringing a digital-first approach to furniture retailing, Loaf has built a strong brand identity that is resonating well with today’s constantly connected consumer. Despite its rapid growth, Loaf is still modest in size compared to many other furniture retailers such as Ikea and DFS, giving it much less clout in the competitive current marketplace.
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Retail Navigator AnalysisLoaf (People)
Loaf continues to be headed up by its founder Charlie Marshall. Monsoon Accessorize founder Peter Simon has also held a significant minority stake since 2014.
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Retail Navigator AnalysisLoaf (Financials)
Loaf aligned its financial year to its parent company with FY2023 a truncated nine-month period from 1 April to 31 December 2023. The retailer delivered sales of £56.2m in the period, which it said fell 9% on a comparable basis.
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NewsRetail Week Awards 2020: The winners
Tesco boss Dave Lewis and Ocado chief executive Tim Steiner were among the winners of the Retail Week Awards 2020 sponsored by Salesforce.
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AnalysisAnalysis: How to survive the big-ticket storm
Following a few years of low consumer confidence, Brexit uncertainty, several general elections and a Christmas dubbed “the worst in a decade” by the BRC, big-ticket retailers have been battered by the retail storm.
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NewsLoaf raids Debenhams for new chief financial officer
Furniture retailer Loaf has poached its new chief financial officer from Debenhams as it embarks on a new five-year growth strategy.
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AnalysisWhy do digital retailers bother with physical shops?
Digital leaders from Boden to Zalando are turning to bricks and mortar. John Ryan asks, why are they bothering?
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AnalysisAnalysis: How to run your stores like a website
As online and offline retail merge, an increasing trend is the physical store that aims to behave like a website. John Ryan considers the implications.
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NewsLoaf poaches Boden merchandising boss for COO role
Loaf has snapped up Boden’s long-standing merchandising boss Neil Barley to take the reins as the furniture retailer’s chief operating officer.
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OpinionOpinion: Why would fashion etailers open stores?
The changes in the retail landscape continue, in terms of brands and consumer behaviour.
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DataData: The UK’s top 30 retailers by productivity
Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.
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NewsThe top 10 fastest-growing retailers in the UK
Growth is the holy grail for retailers, particularly in a shifting trading landscape in which technology is transforming shopping habits.
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GalleryStore gallery: Loaf ‘kicks back’ as it opens second London store
British furniture retailer Loaf has today opened its second London store, in Notting Hill, complete with arcade games and table football.
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AnalysisStore gallery: Loaf moves into bricks-and-mortar with 'Loaf Shack' launch
Furniture etailer Loaf has opened what it claims to be “the most laid-back store in Britain” as it ventures into bricks and mortar.
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NewsEtailer Loaf poised to launch first store by October
Furniture etailer Loaf is to press the button on a launch into bricks-and-mortar with its first store planned in south London this autumn.