All Loyalty schemes articles – Page 11
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NewsBoots launches loyalty card online to drive personalisation
Boots is rolling out a digital version of its Advantage Card loyalty scheme that will allow shoppers to access personalised offers via their mobile.
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OpinionOpinion: From lacklustre loyalty to mesmerising membership
Loyalty programmes have had a bad press of late. More and more customers have come to see them as uneven exchanges of information.
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NewsUpdated: Tesco launches 'Clubcard prices' discounts
Tesco will offer its Clubcard holders discounts at the checkout on a host of products from next week to celebrate its centenary.
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NewsWyevale replaces loyalty points with instant discount
Garden centre retailer Wyevale has changed its loyalty scheme to replace points with an instant discount every time a member shops with it.
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Retail VoiceHow mobile can turn loyal customers into brand advocates
As Brits reach for their smartphones to ‘go shopping’, retailers need to be thinking mobile-first to provide those perfect customer experiences.
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Retail VoiceHow to win with loyalty: four retailers leading the way
Eight seconds. That’s all the time that retailers have to capture the attention of customers, according to research carried out by Microsoft.
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NewsM&S hires ex-Tesco Clubcard boss Andrew Mann
Marks & Spencer has drafted in the former boss of Tesco Clubcard, Andrew Mann, as its new head of insight and customer loyalty.
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OpinionIn a tech-led world has retailing really changed?
In order to thrive and not simply survive, retailers must keep a laser-sharp focus on the basics of retailing in their innovation and technology developments.
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OpinionHow blockchain can help build trust in a trustless world
Blockchain could be the answer to helping retailers share data with parties who do not fully trust each other, believes Oracle’s innovation strategy director.
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NewsAsos swings axe on A-List loyalty scheme
Asos’ loyalty scheme – which allows shoppers to earn points on their purchases for vouchers – will be shuttered next month.
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NewsB&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
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Retail VoiceAre retail loyalty schemes still rewarding?
David Buckingham, chief executive of Ecrebo, which specialises in point-of-sale marketing solutions, shares his views on retail loyalty schemes.
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OpinionOpinion: Retailers must smarten up to keep customer loyalty
Given that large parts of the British retail industry are increasingly scrabbling to maintain footfall and sales growth, encouraging customer loyalty has never been so crucial.
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CartoonRetail cartoon: M&S bosses face shareholder shootout
Patrick Blower’s take on Gareth-Southgate-waistcoat-supplier Marks & Spencer’s AGM, which took place at Wembley Stadium this week
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Retail VoiceHow the high street can help power ecommerce
Retailers should be taking advantage of the benefits of click and collect, says Retail Week Live's Launchpad winner HubBox.
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OpinionWhat retailers don’t know about customer loyalty
Retailers rely on loyalty programmes to incentivise shoppers and ensure repeat business, with 62% saying they plan to refresh their loyalty offerings within the next year.
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Retail VoiceRetail tech trends that enhance customer engagement
In-store experiences are here to stay, and the technology being used is getting bigger, better and bolder.
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Retail VoiceThree trends shaping the future of shopper loyalty
Food retailers strive to build a large and loyal customer base, but what exactly is loyalty and where is it headed?
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AnalysisFive things retailers can learn from InterContinental Hotels
InterContinental Hotels Group (IHG) is one of the world’s leading hotel companies and employs more than 375,000 people across the globe.
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Retail VoiceFive steps to unlocking value from your loyal customers
Some brands are masters of the loyalty game, with programmes that delight customers and investors alike. Oliver Gryg at Avios offers five routes to success.