All Loyalty schemes articles – Page 13
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AnalysisJohn Lewis succeeds with its digital loyalty solution
The Thoughtworks Customer Technology Innovation of the Year went to John Lewis for its mobile app that solved the customer frustration of forgetting physical loyalty cards and receipts in-store.
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AnalysisNew research shows value of consumer loyalty in 2017
A new shopper study has revealed 92% of the UK is registered with a loyalty scheme, but 20% of shoppers have failed to redeem any points.
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AnalysisOnline secret shopper: Tesco Clubcard should encourage trial, not frustrate
Now that companies can understand the ‘why’ as well as the ‘what’, Clubcard should enable Tesco to get smart with customer data.
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NewsCo-op launches new membership scheme after pilot boosts sales and traffic
The Co-op aims to recruit a million new members over the next five years and to increase sales to members so they account for half of the total.
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NewsMorrisons trials student discount offer across bricks-and-mortar estate
Morrisons has launched a three month trial to give students a discount on their shop across its stores in an effort to boost loyalty.
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NewsBreakfast briefing: Retail news on M&S, N Brown, Co-op and Morrisons
Retail news round-up: M&S could axe jobs if employees reject pay deal, says MP; N Brown faces up to £8m costs and Co-op’s boosts online loyalty
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AnalysisPersonalisation: The secrets of the customer shopping journey revealed
The personalisation of the high-street shopping experience is vital to ensure the future growth of bricks-and-mortar stores.
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NewsBreakfast briefing: Retail news on John Lewis, Sports Direct and more
Retail round-up: John Lewis to inject £9m to expand its beauty halls and Sports Direct under pressure over workplace practices review.
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AnalysisAnalysis: Five things retailers can learn from Pimlico Plumbers
Pimlico Plumbers grew from small local firm to the UK’s most recognisable plumbing brand. Here are five things retail can learn from it:
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OpinionRetail surgery: How retailers can use personalisation to drive loyalty
How can retailers use personalisation to drive loyalty?
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AnalysisAnalysis: The loyalty lessons retailers can learn from other sectors
Beyond retail, loyalty schemes offer much more than discounts, something the high street must adopt if it wants shoppers to feel truly valued.
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NewsHomebase to cut ties with Nectar loyalty scheme to focus on price cuts
Homebase’s new owner Wesfarmers will end the retailer’s partnership with rewards programme Nectar to focus on “everyday low prices”.
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OpinionOpinion: Mobile potential and the rise of the cashless shopper
As shoppers increasingly move to contactless payments, retailers must ensure their mobile offers are appealing to their most devoted customers.
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NewsTesco scraps double Clubcard points to target everyday low prices
Tesco has scrapped its Clubcard Boost scheme to offer “better value all year round” and prices to rival the discounters.
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NewsBreakfast briefing: Retail news on BHS, Tesco and Forever 21
Retail round-up on April 25, 2016: BHS's administrator reportedly receives "interest" from potential buyers and Tesco ends special Clubcard Boost scheme.
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AnalysisAnalysis: Will chief customer officer role prove to be a flash in the pan?
House of Fraser’s Andy Harding is leaving after just a year as CCO – prompting discussion about the future of this increasingly prominent role.
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VideoWatch: Tesco's PayQwiq mobile payment app put through its paces
As Tesco rolls out its payment app to 500 stores in a bid to rival Apple and Android pay, we take a look at how the system shapes up.
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OpinionOpinion: Shifting demographics and the end of lifetime retail loyalty
In the run-up to the future of retail and consumer conference R:evolution, business accelerator TrueStart explores hot topics retailers face.
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VideoMoney Saving Expert’s Martin Lewis on the rise of the aggressive, educated and empowered consumer
Martin Lewis from Money Saving Expert discusses the changing power dynamics in retail as big business grapples with the rise of the new consumer.
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AnalysisAnalysis: Are retailers unlocking millennials’ true potential?
Millennials make up 280 million of the world’s population and are predicted to have a global spending power of £8.9bn by 2020.