Wine specialist Majestic has reported like-for-like UK sales were up 11.7% over the festive period.
For the nine weeks from November 3 to January 4, the retailer said that it had seen an increase in new shoppers trying Majestic Wine for the first time.
Chief executive Steve Lewis said: “We are delighted with the growth in sales over the Christmas period. We are encouraged by our customers’ response to the reduction in our minimum purchase to six bottles. Transaction volumes are up and we have seen a substantial increase in the number of customers trying Majestic for the first time.”
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