The store is to open in May and Stuart Moir has been snatched to lead the operation, after joining The Disney Store for a similar role in 2003.
A Mamas & Papas spokeswoman said that Moir, who has been made Regent Street store director, was the ideal candidate. 'He will be accountable for maximising profitability in the new store through driving sales and minimising cost, and will play a key role in further developing the brand,' she said.
Moir began his retail career at Harrods in 1998 and has held various positions across the retail sector, including retail operations manager at Selfridges and sales manager at Uniqlo.
No comments yet