All Marketing & branding articles
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NewsB&Q launches value message marketing campaign
B&Q has unveiled a major new marketing push highlighting its commitment to affordability.
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NewsMarks & Spencer launches spring fashion advertising campaign
Marks & Spencer has unveiled a spring advertising campaign to promote its new season’s womenswear.
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NewsDreams invests millions in new campaign and brand platform
Dreams has made a multimillion-pound investment in a new marketing campaign and brand platform, which it says will “set it apart” from its competitors.
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NewsJollyes CMO returns to B&Q as marketing director
Jollyes chief marketing officer is set to return to B&Q as its new marketing director.
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Retail VoiceWhy retailers should collaborate to elevate
From managing collaborations to measuring success, Foot Anstey partner Alex Hammond explores the power of brand partnerships and how retailers can maximise growth while avoiding pitfalls
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NewsSuperdry relaunches Cult branding in-store and online
Fashion brand Superdry has relaunched its Cult sub-brand with a dedicated ecommerce website and rebrands at its Oxford Street and White City stores.
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News‘Debenhams is back’: Multi-year turnaround is complete as Boohoo Group rebrands
Boohoo Group has said “Debenhams is back” as the business has now been “successfully” turned around since it was acquired out of administration in 2021.
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DataRanking: the five most engaged retailers on social media
Whether dancing with Percy Pig or matching shoppers to products using their star signs, retailers are coming up with new ways to connect with their audience on social media – but who does it best?
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Retail VoiceDigital marketing needs a reset – here’s where to start
In the crowded retail market it is becoming increasingly difficult to make yourself seen and heard. Zeta Global’s Ross Halliday examines five areas of focus for retailers wanting to shake up their digital marketing strategy to ensure they are noticed
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Opinion‘Retailers need to know what advertising buyers really want from retail media’
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
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AnalysisPretty little pivot: will a brand refresh be hit or miss for PLT?
As fast-fashion giant PrettyLittleThing wipes clean its past and rebrands itself as a ‘sophisticated’ and ‘elevated’ brand, Retail Week explores if it will be enough to turn things around
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NewsPrettyLittleThing unveils quiet luxury-inspired brand refresh
PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.
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Opinion‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe
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NewsRetail media for c-stores gains three times more attention than larger retailers
A new study has revealed that retail media in convenience stores gains triple the amount of attention when compared to larger retail stores.
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Opinion‘Why does the UK find it so hard to create and sustain luxury fashion brands to match France and Italy?’
Should Burberry place so much emphasis on its famous trench coat, and why is its flagship store so disappointing, wonders fashion analyst Maureen Hinton
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NewsWalmart sales and income climb as media business grows
Top retailer Walmart has posted a rise in sales and earnings, bolsted by its fast-growing advertising business.
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NewsMarks & Spencer launches first men’s underwear campaign in a decade
Marks & Spencer has unveiled its first men’s underwear marketing push in 10 years, as part of what is also its first-ever campaign in the underwear category across women’s and men’s product.
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NewsTHG’s creative agency has appointed a new senior vice president
THG Studios, the creative agency part of THG Ingenuity, has appointed a new senior vice president to “spearhead growth”.
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Opinion‘Retail media is still evolving, and fragmentation will get worse before it gets better’
As retail media matures, what developments can be expected in 2025? Publicis Media’s Steve Ricketts takes a look
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AnalysisIn pictures: How Asda is promoting its Rollback price offensive in-store
The return of Asda’s Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for value for money. Retail Week visited Asda’s Stockton supercentre to see how the Rollback launch was executed
