All Marketing & branding articles
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NewsThe Body Shop is rebuilding its top team with new finance and marketing chiefs
The Body Shop has appointed a new chief marketing officer and chief financial and operations officer as it rebuilds its executive leadership team after being rescued from administration.
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Analysis10 retailers nailing online UX – and what you can learn from them
This deep dive is the fourth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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AnalysisRetail 2025: How Molton Brown, Mamas & Papas and N Brown are taking ESG seriously
Retailers are taking heed of environmental, social and governance (ESG) matters, and in many cases are also realising the commercial benefits that come with focusing on these issues as opposed to solely chasing profit at all costs.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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VideoTesco’s gingerbread-filled Christmas ad debuted during Great British Bake Off
Tesco’s festive ad for 2024 will debut on TV later tonight, centred around “helping feed your Christmas spirit”.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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VideoMarks & Spencer unveils clothing and home Christmas advert
Marks & Spencer’s seasonal ad for its clothing and home categories has aired today, carrying the message ‘Christmas starts here’.
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VideoShaun the Sheep stars in new Barbour Christmas ad
Barbour has released its new Christmas ad for 2024 which stars British animated children’s character Shaun the Sheep.
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VideoBoots launches Christmas campaign with Bridgerton star
Boots has launched its new Christmas marketing campaign, “The Christmas Makeover”, which reminds customers Boot’s beauty wonderland has a present for everyone and recognises the unsung powerhouses who make Christmas special.
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VideoGreggs has teamed up with Nigella Lawson for its first Christmas ad
Greggs has teamed up with television chef and food writer Nigella Lawson to unveil its 2024 Christmas menu in its first Christmas advert.
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VideoWaitrose ramps up the star power in bid to crack a Christmas cold case
Waitrose has unveiled the first part of its Christmas ‘whodunnit’, featuring a star-studded cast for its festive season ad campaign.
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VideoAmazon celebrates acts of kindness with show-stopping Christmas ad
Amazon has released its Christmas advert for 2024, with a singing janitor at the heart of the campaign.
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Innovation of the WeekAdidas has partnered with global media platform Teads on dynamic product ads
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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VideoSinging oven gloves are back for musical Morrisons Christmas ad
Morrisons has unveiled its Christmas ad for 2024 that marks the return of the singing oven gloves with a theatrical spin.
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VideoLidl showcases the magic of sharing in new festive advert
Lidl has launched its Christmas campaign highlighting how “small gestures can make a big difference” through the joy of sharing.
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VideoSainsbury’s goes big with new Christmas ad featuring iconic BFG
Grocery chain Sainsbury’s has kicked off its Christmas campaign with its television ad featuring iconic literary character the Big Friendly Giant (BFG).
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VideoJohn Lewis builds up to Christmas with new ad campaign
Department store group John Lewis has unveiled a second raft of ads as part of this year’s three-phase Christmas campaign.
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AnalysisDrowning in data? Learn from Tesco, The Very Group and more about how to connect, harness and scale up
Retail businesses having one holistic view of all data was once seen as an unreachable holy grail. Not anymore. New technologies are enabling meaningful and scalable data strategies.
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NewsJohn Lewis and Dunnhumby unveil real-time customer insight platform
John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.
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AnalysisSpeed, creativity and efficiency – how Very is using AI to shake up content marketing
Hood has been with the Co-op for seven years and running its food business for more than two. He was promoted at a time of huge change internally at the Co-op, following a sustained period of success under former group chief executive Steve Murrells and Hood’s predecessor Jo Whitfield.