All Marketing & branding articles – Page 102
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NewsShop Direct invests £12m in Christmas marketing campaign
Shop Direct Group has invested £12m in Christmas marketing campaigns for its flagship brands.
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GalleryIn pictures: Darth Vader to star in Dixons ads
Electricals group Dixons is to reprise its Star Wars-themed TV advertising , this time featuring arch-villain Darth Vader.
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NewsBurberry bolsters senior management team
Luxury retailer and brand Burberry has bolstered its senior management team with the creation of the roles of senior role vice-president, customer insight, and chief technology officer.
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AnalysisTed Baker ‘It’s Rutting Season’
Ted Baker’s latest social marketing campaign is a clever attempt to harness the word-of-mouth power of Facebook.
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NewsMorrisons ad banned for targeting children
Grocer Morrisons has been rapped over a television advert after viewers complained that it targeted children.
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NewsUrban Outfitters removes 'Navajo' name following Native American tribe complaints
US lifestyle retailer Urban Outfitters has removed the word ‘Navajo’ from product names on its website following complaints.
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NewsVideo: Delivering the best customer service
At the Skillsmart Retail, World Host Conference, 100 retailers met to discuss customer service standards in the UK.
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NewsHMV launches first TV ad dedicated to tech products
HMV has launched its first TV ad dedicated to its expanded technology offer, which it is rolling out across it stores as it fights declining sales in its core products.
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AnalysisAsda Toy price comparison
Aggressive and ambitious, Asda’s latest campaign pits it head-to-head with Argos and starts a price war on toys.
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OpinionHow to create a knockout brand
Necessity is deemed the mother of invention, but adversity can be its father.
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AnalysisLovehoney ‘Live a sexier life’
Sex toy etailer Lovehoney stirred up predictable amounts of outrage in the the Daily Mail last week after its first TV ad aired on daytime TV.
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OpinionOwn-brand is the future
Taking control of product with private-label ranges makes all the difference, says Ian Cheshire.
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AnalysisSupermarket price wars: Battle of the baskets
Sainsbury’s Brand Match is the latest in what has been a barrage of price promotions to entice hard-pressed shoppers. Are the grocers marshalling their forces for a price war? George MacDonald reports.
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OpinionHow can we win back customers’ trust?
One of the most striking findings of this year’s Retail Proposition Strength Index, launched by OC&C at the World Retail Congress two weeks ago, was that customers’ trust in retail brands is in sharp decline.
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NewsWar of words over Asda own-label market share claims
Supermarket group Sainsbury’s has rejected a claim made by Asda chief executive Andy Clarke at yesterday’s IGD Convention about the pair’s respective own-label market shares.
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OpinionPrice wars are fine, but what about the suppliers?
Another day, another price war. Or so it feels. Great news for shoppers on a budget, terrible news for suppliers.
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NewsAsda launches 'price war' on toys
Asda has kicked off a price war on toys in the run up to the crucial festive period as it launches a new TV ad campaign that takes it head-to-head with Argos.
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NewsRival grocers 'can't get near Morrisons on pricing' says Dalton Phillips
Morrisons chief executive Dalton Philips said Sainsbury’s exclusion of his business from its Brand Match programme is testament to Morrisons’ price-competitiveness.
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NewsSainsbury's to launch Brand Match nationwide on Wednesday
Supermarket group Sainsbury’s is to launch its Brand Match price initiative across the UK from Wednesday as grocery competition hots up.