All Marketing & branding articles – Page 107
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News
Software optimises Boden’s content
Fashion etailer Boden has increased sales and conversion rates after installing software to help it find the optimum way of presenting its content.
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NewsNew TJ Hughes owners to address sourcing after rescue refinancing
The new chairman of TJ Hughes has refinanced the discount department store business and set out to address its sourcing strategy after soaring costs and slumping margins drove the business to the brink.
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NewsAnn Summers pulls Your S&M campaign after Marks & Spencer threatens legal action
Lingerie and saucy toys specialist Ann Summers is pulling its Your S&M promotional campaign - a cheeky parody of Marks & Spencer’s marketing - after the high street giant threatened legal action.
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AnalysisCan you crack America?
It is the world’s largest retail market, but UK store chains struggle in the US. With international expansion a boardroom priority, Charlotte Hardie considers the traps retailers should avoid to succeed in America.
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NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
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OpinionRetail surgery: I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?
I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?
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OpinionRetail surgery: Point of sale seems to just add clutter to my store. How can I make it work harder for me?
Point of sale seems to just add clutter to my store. How can I make it work harder for me?
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NewsHalfords promotes services through ad campaign
Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.
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NewsHolland & Barrett pilots loyalty scheme
Health food retailer Holland & Barrett is piloting a customer loyalty programme.
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NewsJack Wills banned from re-printing 'provocative' catalogue
Young fashion chain Jack Wills has been banned from re-printing its latest catalogue after complaints the images it featured were inappropriate for young teenagers.
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NewsCo-op focuses on non-food as grocery growth slows
The Co-operative Group is to ramp up its online non-food online operations but expects the grocery market to remain tough.
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NewsClinton Cards fights profit fall with loyalty scheme
Clinton Cards is launching a loyalty card in June in an attempt to win customers in a difficult market after group pre-tax profit slumped from £20m to £12m in the first half to January 30.
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NewsKingfisher aims to grow by attracting reluctant DIY-ers
DIY giant Kingfisher is prioritising making DIY easier for customers and continued global expansion as it approaches the next stage of its strategy under boss Ian Cheshire.
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NewsNew Range ads pitched to drive summer spend
Home and garden retailer The Range has launched its first national TV ad campaign to encourage viewers to spruce up their homes for summer.
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NewsTesco forced to cap PriceCheck refunds
Tesco has shrugged off initial teething problems with its new PriceCheck guarantee and said it remains committed to the promotion, despite having to cap refunds after some shoppers were making claims of more than £100.
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NewsFlintoff fronts Morrison’s ‘Let’s Celebrate’ ad campaign
Morrison’s has launched a new ad campaign on the ‘Let’s Celebrate’ theme, designed to key into the wave of upcoming red letter days and bank holidays.
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OpinionUp close and personal
Find an innovative way to build a relationship with your customer, says Jacqueline Gold
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OpinionBrands and mortar
The 20th annual Retail Week Conference last week featured a self-deprecating tour de force by the former owner of the most calamitous brand in Retail Week’s lifetime.
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NewsBoden launches social network to boost loyalty
Catalogue and online retailer Boden has launched its own social network to help customers engage with the brand and drive loyalty.
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OpinionRetail surgery: Will mobile phone discount vouchers become the new face of loyalty schemes?
Will mobile phone discount vouchers become the new face of loyalty schemes and how can we, as a retail brand, ensure they are used to our advantage?