All Marketing & branding articles – Page 11
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AnalysisGreenwashing: Three rules to get your sustainability message right
As UK fashion retailers including Asos, Boohoo and George at Asda are investigated for potential greenwashing, Lena Roland, head of content at marketing specialist WARC Strategy, explains how businesses can avoid misleading customers with their sustainability messaging
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NewsWatch: Waitrose launches new ‘Food to Feel Good About’ campaign
Waitrose has launched its new brand positioning campaign – ‘Food to Feel Good About’ – just days after it was hinted at by senior leadership in the John Lewis Partnership’s results.
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Opinion‘John Lewis’ new slogan isn’t just marketing BS – it’s a mindset shift’
After unveiling its new slogan, John Lewis should take heart and learn lessons from Tesco about how a new philosophy can get a business back on track, writes Luke Tugby
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NewsJohn Lewis pivots to be ‘for all life’s moments’ with product, stores and positioning shift
John Lewis is to pitch itself as the go-to retailer “for all life’s moments”, relaunching its own brand, changing the way it merchandises and piloting new store formats to reflect its new focus.
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AnalysisProfile: Michelle McEttrick, the marketing mastermind powering Primark’s digital future
As Primark bounces back post-pandemic, the value giant is making some big changes and the appointment of Michelle McEttrick as its first chief customer officer signals there are more to come.
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Retail VoiceThree FMCGs shaking up traditional product development
Local insights-led new product development is the future of retail, says Shirley Song, head of TMIC at Alibaba Group, as businesses look to create perfect products that will be instant hits with consumers
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Opinion‘Rising cost of living will test whether shoppers prioritise purpose-led purchasing over price’
Retailers that can combine value for money and purpose will be best placed to succeed now and in the long term, argues eBay UK general manager Murray Lambell
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NewsAsda rolls out Rewards loyalty scheme nationwide
Asda is launching its loyalty scheme across the country after successful trials.
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NewsZalando cuts marketing spend rather than jobs
Online fashion giant Zalando is scaling back marketing in preference to cutting jobs amid challenging conditions.
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NewsPrimark appoints ex-Tesco exec as first chief customer officer
Primark has appointed former Tesco executive Michelle McEttrick to the newly created position of chief customer officer
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AnalysisFive ways to adapt to changing consumer behaviour amid cost-of-living crisis
Retail veteran Peter Williams and executives from Pandora, Bookshop.org and REN Clean Skincare reveal how they are witnessing spending habits shift – and what this means for their strategies – ahead of appearing at Consumer Week
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Report StoreThe Christmas Forecast 2022
Exclusive data reveals how retail sales will fare this Christmas
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NewsGymshark poaches The Very Group’s marketing chief
Gymshark has appointed The Very Group’s chief marketing officer Carly O’Brien to drive its brand marketing strategy.
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NewsM&S strikes healthy eating sponsorship deal with national football associations
Marks & Spencer has joined forces with the four UK home nations’ football associations to promote healthier eating.
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Opinion‘A huge change is coming to online retail – are you ready for it?’
An update to Google Analytics is likely to transform how business performance is reported and how retailers resources are allocated, cautions Good Growth co-founder and chief executive James Hammersley
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AnalysisFrom Bower Collective to Pasta Evangelists – how subscriptions are leading CX
Retail Week examines why subscription models are key to locking in loyalty and how these new businesses are driving exceptional experiences in our report 9 CX Disruptors.
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AnalysisThree trends propelling the UK’s busiest retail websites
Retail Week’s latest report reveals the retailers and brands leading the way in ecommerce and how online trading is set to evolve this year.
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AnalysisThe four consumer personas driving spend in 2022 and beyond
Four distinct consumer groups have emerged from the pandemic and they will influence spending for years to come. Retail Week’s new report, launched this week, reveals who they are.
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NewsBoots extends Price Advantage scheme to online and more products
Health and beauty giant Boots has bolstered the number of products available to members of its Price Advantage loyalty programme and launched it online.
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Retail VoiceThe kindest month on Meta: Ramadan
Ramadan is a time of connection for billions of people – and for brands who share community-based values, it can offer surprising new opportunities, says Zehra Chatoo from Meta.