All Marketing & branding articles – Page 113
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NewsVery.co.uk to partner with The X Factor
Littlewoods owner Shop Direct Group has formed a tie up with its online fashion brand Very.co.uk and TV show The X Factor.
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NewsAsda launches student shopping card
Asda is to launch a shopping card that parents can top up with money to pay for students’ groceries.
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OpinionRetail surgery: How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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NewsComet begins fightback with ‘softer’ rebranding
Electricals retailer Comet has unveiled a wide-ranging rebranding encompassing a new logo, strapline and in-store approach designed to put clear blue water between itself and rivals Dixons Retail and Best Buy.
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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NewsTesco tries triple Clubcard points scheme
Tesco has launched a triple Clubcard points scheme for high-spending customers.
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AnalysisNavigating the retail minefield
Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. Here, we highlight the most common problem areas
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GalleryMaking sense of in-store imaging
There are more ways than ever of communicating visually with your customer, but does it all add up to a better store? John Ryan reports
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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AnalysisHow the plus-size market is becoming a big deal
With mainstream retailers targeting plus-size and specialists ramping up their offers, how is this expanding market best exploited, asks Joanne Ellul
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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NewsAdvertising regulations extended to social media sites
Advertising regulations will be extended to cover retailers’ websites and non paid-for messages on social media sites, including Facebook and Twitter, from March 1 next year.
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NewsLittlewoods launches first advert with Coleen Rooney
Littlewoods has launched its first television advertising campaign starring Coleen Rooney, the wife of Manchester United and England football star Wayne Rooney.
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NewsEBay to push fashion credentials through major advertising push
EBay is preparing to launch its autumn advertising campaign, its biggest yet, to push its Fashion Outlet offer.
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NewsTesco ramps up promotional music campaign
Tesco is to ramp up the promotional campaign behind its exclusive Faithless album with a £100,000 push to put CDs into 420 of its petrol stations for the first time.
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes