All Marketing & branding articles – Page 117
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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OpinionRetail surgery: We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsAsda marketing chief Rick Bendel to oversee trading operations on interim basis
Asda international chief marketing officer Rick Bendel is to oversee trading operations after the sudden departure of chief merchandising officer Darren Blackhurst last week.
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NewsWaterstone’s unveils new branding
Waterstone’s has unveiled its new branding on its website today ahead of a “major” launch in stores this Thursday.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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NewsAsda heralds ‘the official end of the grocery price war’ with price guarantee
Asda is putting its money where its mouth is with a guarantee that it offers shoppers lowest prices on groceries or will give them their money back, a step which it said “heralds the official end of the grocery price war”.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsSainsbury's pushes sourcing ethics in new Jamie Oliver ad
Sainsbury’s latest advert with celebrity chef Jamie Oliver will air this evening during the break for reality TV show Britain’s Got Talent.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsTesco launches first social networking site
Tesco has launched a social networking site aimed at people taking part in or supporting Cancer Research UK’s Race for Life.
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AnalysisWhat’s the benefit of retailers’ TV exposure?
Can participation in a TV show be beneficial to a retailer’s image or is it a gamble that can do long-term damage?
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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OpinionA pop-up own-goal
Pop-up stores are a great way to inject some fresh, new, creative blood into the retail mix of a flagging shopping centre. But if shoppers know that another one’s coming soon, pop-ups’ guerrilla-like nature is undermined.
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NewsWaterstone’s hosts London ‘Tweet-up’
Waterstone’s last week conducted its first ‘Tweet-up’ - a real-life meeting organised via social networking site Twitter - and revealed plans to hold more around the country.
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OpinionAim high for long-term loyalty
Loyalty is more about products and service, and less about promotions, says Jacqueline Gold