All Marketing & branding articles – Page 118
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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NewsTesco to be official supermarket of England World Cup team
Tesco has been confirmed as the official supermarket of England’s World Cup team.
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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OpinionBolland can refine M&S execution
There is scope for executional improvement throughout M&S so that the promise of the ads is fully reflected in what the customer finds in-store. Perhaps that will be Bolland’s biggest impact.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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OpinionIs management shake-up just the start for Metro?
Metro Group has announced a shake-up of its leadership and unveiled a new corporate logo ahead of its 2009 results conference. The shuffling of senior management mainly affects the trade group’s Metro Cash & Carry division, and reflects a significant structural change there.
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NewsPromotions not easing, says Sainsbury’s Justin King
Sainsbury’s chief executive Justin King has said there is “no sign yet that the level of promotions have tailed off” across the big four grocers.
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NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
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OpinionRetail’s best are coming from FMCG marketing
Many retail executives with initial FMCG careers can establish their credentials as brand marketers turned super-marketers.
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News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
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News
Molton Brown replaces ecommerce platform
Molton Brown is to replace its website platform with a system from ATG as a step towards its international e-commerce expansion.
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NewsLouis Vuitton loses Google battle
Google has won its long-running legal battle with Louis Vuitton over the use of the online giants Adwords service.
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News
Home Depot introduces ‘Spring Black Friday’ promotions
DIY giant Home Depot is introducing “Spring Black Friday” promotions, with discounted prices on items such as plants, lawn care, outdoor electricals, eco-friendly gardening products, patio and grills.The promotions will occur throughout March and April.Home Depot executive vice-president for merchandising Craig Menear said: “Spring is our Christmas. Traffic in ...
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Opinion
This is not just consigned to the dustbin
A big day for M&S today as the legendary “this is not just…” food advertising slogan has been consigned to history.
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NewsMarks & Spencer reveals new advertising strategy
Marks & Spencer will this week unveil changes to its advertising including the replacement of its famous “Not just…” food strapline with “Because…”.
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NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
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NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
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NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
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OpinionSexy products are more interesting...
Entrepreneurs thrive on selling products that they find sexy, says Malcolm Walker