All Marketing & branding articles – Page 128
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News
HobbyCraft appoints head of marketing
Arts and craft retailer HobbyCraft has appointed Lisa Looker as head of marketing.
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News
Marks & Spencer Dress for Less campaign to push fashion value
Marks & Spencer is mounting a high-profile marketing campaign to reinforce its value credentials among frugal shoppers keeping a tight eye on spending during the recession.
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News
Asda revives 'pocket-tap' ads as sales climb
Asda is to reinstate its famous ‘pocket tap’ in TV ads to consolidate its appeal to value-conscious shoppers nostalgic for reassurance in the uncertain economic climate.
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News
Waitrose to build online social hub
Waitrose has this week launched social networking site Mywaitrose.com to drive interactivity with its customers.
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AnalysisConsumer behaviour: All in the mind
Research shows that women are more demanding when they shop and influence up to 80 per cent of purchases. Charlotte Hardie finds out how retailers can cash in by tapping into the female psyche.
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News
Carpetright invests in ads as rivals flounder
Carpetright is to plough more cash into its advertising this year as it seeks to take advantage of competitors suffering in the recession.
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News
Fresh & Easy takes on the crunch with bargain range
Tesco's US operation Fresh & Easy has launched a range of products priced at 98c in response to customers’ tightening budgets.
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News
The Co-op uses Bob Dylan soundtrack in new ad campaign
The Co-operative Group will use legendary singer Bob Dylan’s Blowin’ in the Wind as the soundtrack in an advertising campaign to be aired next month.
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News
Marks & Spencer targets cost-conscious shoppers with eco campaign
Marks & Spencer has launched a marketing drive to help cash-strapped shoppers save money by making 'green' lifestyle changes.
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News
B&Q pulls Olympics sponsorship
DIY retailer B&Q has terminated its sponsorship deal with the British Olympic Association because of the global economic downturn.
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News
Michael Parkinson to be voice of M&S ads
Sir Michael Parkinson is the latest celebrity to lend his voice to Marks & Spencer’s Christmas food ads.
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News
DFS reprimanded for 'misleading' ads
DFS has been rebuked by the Advertising Standards Authority (ASA) for misleading consumers about the size of its sofas.
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News
Neal's Yard Remedies appoints new marketing director
Health and beauty retailer Neal’s Yard Remedies has appointed Shirin Valipour as director of marketing as it steps up its expansion plans.
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News
Asda launches Christmas TV ads
Asda is using ordinary people in favour of celebrities in its 10 million Christmas TV campaign that debuts tonight.
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News
Waitrose celebrates homeward journeys in Christmas ad campaign
Waitrose is to focus on festive homeward journeys in its Christmas TV campaign which debuts on Tuesday.
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News
Ant and Dec star in Sainsbury's Christmas ad
Sainsbury’s has hired TV duo Ant and Dec to star in its Christmas ad campaign, which is set to launch on Wednesday evening.
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News
Boots to launch Secret Santa Christmas TV ad
Health and beauty giant Boots is to celebrate the art of choosing gifts this season with its Christmas TV ad, which debuts next week.
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News
Bravissimo Christmas campaign to feature online advent calendar
Lingerie retailer Bravissimo is to use an online advent calendar as part of its Christmas marketing campaign.
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News
Littlewoods Direct spends heavily on Christmas ad campaign
Littlewoods Direct is launching a Christmas campaign that will be the biggest investment the company has made in mass media advertising.
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Opinion
Sainsbury's connects with its customers
It’s difficult sometimes to see the difference between the grocers’ price promotion campaigns.