All Marketing & branding articles – Page 129
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Analysis
Charity begins on the high street
Working with charities isn’t just part of being a good corporate citizen – done the right way it can motivate staff and generate free PR.
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News
TK Maxx poaches Julian Baker from Ann Summers
Ann Summers marketing and business development director Julian Baker is leaving the company to join TK Maxx.
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News
M&S overhauls food ads
Marks & Spencer will break with its established food advertising campaign this Sunday, when the first of a new generation of ads will be aired on ITV1.
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News
Sainsbury's embarks on own-brand drive
Sainsbury’s has launched a multimillion-pound campaign to drive sales of its own-brand products.
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News
M&S drive highlights plastic bag success
Marks & Spencer is today launching an in-store ad campaign to highlight the success to date of its scheme to charge for plastic bags.
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AnalysisDo stars still sell?
With marketing budgets feeling the pinch, retailers may be thinking twice about signing celebrities to front their brand. Charlotte Hardie asks when they’re worth it and how they can be put to best use
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News
Harrods drafts in musical stars to drive sales
Harrods has signed stars from West End musicals and the BBC show Strictly Come Dancing in an effort to attract consumers during the credit crunch.
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News
DFS kicks off rock star summer Sale ads
DFS has launched a summer Sale campaign that centres on shoppers’ rock-star fantasies.
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News
MFI kitchens ads to woo top-end buyers
Furniture retailer MFI has launched an ad campaign for its K chen Lab range of German-engineered kitchens with the aim of tapping into the premium market.
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Analysis
Up close and personal
Asos wants to tailor its communications to different customers. Marketing boss Hash Ladha tells Joanna Perry how a customer relationship management system will help it meet its aims
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Opinion
This is not just the market…
He may have been the coldest fish to have occupied a senior role in retail in recent memory, but it’s hard not to feel a degree of sympathy for Steven Esom over his spectacular fall from grace.
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AnalysisSomething to shout about?
These days, communicating your green policy can be tricky: be too vocal and you’ll get accused of greenwash. John Ryan discovers that most retailers are taking a low-key approach instead
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News
Topshop goes green
Sir Philip Green’s Topshop chain is this week pushing to prove just how green it is by hosting the first of what will be an annual environmental event focused on recycling called Topshop Wants Your Rubbish, fronted by model Daisy Lowe.
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News
Robert Dyas changes tactics on promotions
Private equity-backed hardware and home store Robert Dyas is to switch its promotional strategy to attract more regular shoppers rather than one-off visitors.
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News
Robert Dyas changes tactics on promotions
Private equity-backed hardware and home store Robert Dyas is to switch its promotional strategy to attract more regular shoppers rather than one-off visitors.
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News
Littlewoods Direct launches ad assault
Littlewoods Direct is launching a 4 million multichannel ad campaign to drive its online sales growth.
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Analysis
Seller beware
It is being billed by some as the biggest shake-up of marketing laws for 40 years and can carry the penalty of imprisonment. Katie Kilgallen asks if retailers are ready for the new consumer protection regulations
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News
Waitrose to sponsor Reading FC
Waitrose has signed up to sponsor Reading Football Club, marking the first time a food retailer in Britain has sponsored a major football club.
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Opinion
Advertising blast
When anyone – retailer or non-retailer – gets into a conversation about food shopping, they always point out that they have seen an increase in their bills.
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News
John Lewis to reveal ad push as sales drop
John Lewis will launch an ad campaign next week setting itself apart from its high street rivals.