All Marketing & branding articles – Page 13
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VideoWatch: Amazon focuses on the gift of kindness in Christmas advert
Amazon has unveiled its Christmas advert which features a preview of a new song from Adele’s upcoming album.
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VideoWatch: Asda festive ad celebrates ‘little moments that make Christmas special’
Asda has lifted the curtain on a Christmas ad that highlights special moments that mark the seasonal festivities after last year’s holiday was subdued for many people.
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VideoWatch: John Lewis, M&S, Boots and Sports Direct launch Christmas adverts
As this year’s eagerly-anticipated festive season approaches, Retail Week takes a look at the Christmas campaigns of John Lewis, Marks & Spencer, Boots and Sports Direct.
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GalleryIn pictures: Keep a straight fascia – how Sainsbury’s, Co-op and more had fun with storefronts
After the Co-op rebranded six of its flagship stores around the UK to mark the start of COP26, Retail Week looks at times famous retailers have temporarily changed their names to capture the public’s imagination
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Retail VoiceLuxury consumers are changing – here’s what you need to know
The past 18 months have seen a transformation of behaviour, with buying online increasingly becoming the norm.
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AnalysisKen Murphy, Pippa Wicks, Roger Wade, Steve Murrells and more – all the stories from Retail Week Live
Everything you need to know from both days of Retail Week Live 2021
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AnalysisHow are Boots, M&S and Kingfisher meeting the demands of the new consumer?
Consumer Week saw leaders from across the sector providing an inside look into how they are meeting evolving consumer needs and building out their offerings, from leading with data to prioritising sustainability. Retail Week looks at four learnings from the event: watch all sessions for free on-demand here.
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Retail VoiceNow is the time for retailers to make the lucrative move into media
Retail media is the logical step for companies looking to reach the next level, says Babs Kehinde, senior director of publisher development at PubMatic.
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Opinion‘Regulation of online giants is one of the most important policy challenges of our time’
Regulation is not about constraining tech innovation, but sharing it more widely and increasing competition, says Michael Jary, senior adviser at OC&C Strategy Consultants.
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Report StoreThe 20 Most Trusted UK Retailers
Building loyalty and reputation – and why it matters more than ever
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Opinion‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Opinion‘New technologies are turning good payment experiences into a competitive advantage’
Digital payments is a rich breeding ground of innovation: consumer investment specialist True’s co-founder Matt Truman explains why now is the time to prioritise and progress payment strategies.
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Retail VoiceThe new retail reality – five ways to win in disruptive times
As we emerge from the pandemic, Catalina UK vice-president and managing director Premal Patel explains how retailers can come back stronger.
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NewsBoots launches marketing agency to supercharge brand partners’ campaigns
Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.
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Retail VoiceThree ways events can help retailers build back better
Events are no longer just a brand ‘play’ for retailers but a critical part of a winning CX strategy and a tactic for growing revenue, says Sabeha Mohamed, head of UK marketing at Eventbrite
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VideoWatch: M&S breaks from the ‘ordinary’ with new fashion TV ad
M&S has launched its autumn/winter clothing collection in a bid to showcase a new style that is “anything but ordinary”.
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AnalysisHFSS SOS: How grocers can withstand a legislative earthquake
The raft of new legislation around high fat, salt and sugar (HFSS) products could mean ‘the end of impulse shopping’. Retail Week looks at how grocers will be affected and how they can navigate the new rules
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Retail VoiceFive steps to secure a festive comeback
Compelling experiences, discovery-led gifting and a defined purpose will help retailers win this festive season, a major new consumer study by Facebook has revealed.