All Marketing & branding articles – Page 131
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AnalysisThe age of the consumer
Charlotte Dennis-Jones and Katie Kilgallen look at the key characteristics of shoppers in four age groups and investigate how to earn brand loyalty
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Analysis
Social networking: Retailers’ community challenge
The popularity of social networking is soaring and retailers want a slice of the action. Katie Kilgallen assesses the benefits
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News
Ahold’s Euronext spat
Ahold expressed disagreement with a Euronext decision to give the Dutch retailer a serious written warning regarding violations of Euronext rules on press releases. The warning related to difficulties that emerged at Ahold early last year.
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News
Shoppers hunt for Nectar
Nectar users can now locate participating retailers’ stores on the scheme’s Web site.
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News
New Look to sell database
New Look has chosen direct marketing specialist Lloyd James Group to sell its database of about 500,000 store card-holders to third-party companies.
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News
Bullring joins craze for in-store TV marketing
The Bullring in Birmingham has contracted consortium NEC to install a media network of 28 plasma screens. The shopping centre is the latest in a string of retailers to move from paper-based promotional media to video screens.
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News
Best Buy link threatened
Technology giant Microsoft wants to end its MSN Internet marketing alliance with US electronics retailer Best Buy. The group admitted that a termination of the partnership could affect operating results.