All Marketing & branding articles – Page 16
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VideoWatch: Tesco’s celebratory Christmas ad after year of pandemic gloom
Tesco is encouraging shoppers to treat themselves this Christmas after a year dominated by the Covid pandemic and associated lockdowns.
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VideoWatch: Sainsbury’s Christmas ads focus on food and family in uncertain times
Sainsbury’s is launching a trio of Christmas adverts this year focusing on family and nostalgia as the UK heads into an uncertain festive season.
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NewsWatch: John Lewis unveils ‘give a little love’ Christmas ad after Covid year
Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.
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VideoWatch: Kevin the Carrot returns for Aldi’s Christmas ad
Aldi’s 2020 Christmas ad brings the next instalment in the adventures of Kevin the Carrot.
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VideoWatch: Amazon’s emotional Christmas advert
Entitled ‘The show must go on’, Amazon’s Christmas campaign tells the story of a young dancer.
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NewsWatch: M&S reveals star line-up for Christmas ads and charity donations
Marks & Spencer has brought a host of stars on board for this year’s Christmas food advertising campaign, which will also provide £2m for good causes.
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Retail VoiceFive ecommerce reports retailers must have to measure success in the golden quarter
This peak season will be fiercely competitive but offers rich pickings to ecommerce businesses with the right information and the means to exploit it, argues Adverity’s Alexander Igelsböck
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NewsM&S ditches Christmas TV campaign for clothing division
Marks & Spencer has axed its TV advertising campaign for its fashion arm this year and will instead focus on its grocery offer.
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Retail VoiceThree ways direct mail can help win consumers over
Far from being outdated, direct mail is the perfect way to satisfy customer expectations and also drive sales, says Precision Proco chief executive Jon Bailey.
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Retail VoiceSix tips for performance marketing in a tech-focused future
With online shopping continuing to shine as more restrictions are put in place daily and bricks-and-mortar store visits suffer, it is important to ensure your performance marketing strategy and agency infrastructure are best placed for the digital future we are facing.
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NewsMarks & Spencer reports early surge in Christmas spending searches
Marks & Spencer has recorded rocketing searches for Christmas products on its website, reinforcing industry views that shoppers may spend early this festive period.
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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NewsDigital retailers appointed to bolster BRC board in changing landscape
Two digital retail leaders have joined the board of trade body the BRC, bringing key experience as the organisation adapts to the continuing Covid emergency and the rise of online shopping.
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NewsMarks & Spencer spotlights extended returns ahead of uncertain Christmas
Marks & Spencer is promoting its extended returns policy as retail’s golden quarter kicks off in unsettled trading conditions.
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VideoWatch: Dunelm inspired by lockdown ‘home truths’ for new campaign
Homewares retailer Dunelm has launched a new ad campaign inspired by its customers’ “home truths” during lockdown.
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Opinion‘Data is one of the biggest opportunities still available in retail’
Brands and retailers have an opportunity to pause and listen to what their customers want before blindly marketing products at them, says Sarah Curran-Usher.
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NewsGoogle and Pinterest up the ante to drive festive sales online
Google and Pinterest have launched respective innovations on their platforms in a bid to drive retail sales online during the Golden Quarter.
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AnalysisHow retail changed my life: M&S’ Sharry Cramond – from council estate to dream job
When Sharry Cramond was growing up on a council estate in central Scotland she never dreamed that she would work for some of the biggest names in global retail.
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OpinionIan Shepherd: ‘Don’t wall off data inside the marketing department’
In more than one high street retailer I’ve heard the same thing. “Oh, yes, we do data science stuff – it’s over there in the marketing department where we decide who to email”.
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AnalysisConsumer 2021: Five ways to get the future shopper spending more with you
The way people shop has undergone a total transformation this year with retailers having to take heed and step up. Retail Week scrutinises the business characteristics required by retailers to cater for the new consumer.