All Marketing & branding articles – Page 17
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Retail VoiceConsumer 2021: How must retailers adapt to changing customer journeys?
With consumer confidence struggling to get back on its feet in this post-pandemic world, it’s more important than ever to examine how shoppers find, choose and interact with retailers, says Reputation.com’s Anthony Gaskell.
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NewsM&S marks rewards app milestone with ‘free shopping’ promotion
There have been approximately 1 million new downloads of Marks & Spencer’s Sparks loyalty app since its relaunch eight weeks ago.
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NewsMorrisons poaches Sainsbury’s Rachel Eyre as new customer and marketing boss
Morrisons has poached Sainsbury’s Rachel Eyre as its new chief customer and marketing officer.
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NewsWatch: B&Q launches new ‘Build a Life’ campaign
B&Q has launched its latest campaign “Build a Life”, which marks a new creative direction for the retailer.
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NewsFreemans marks relaunch as ‘digital department store’ with first prime-time TV campaign
Home-shopping specialist Freemans has rebranded and relaunched, and is marking the shift with a marketing campaign that includes TV.
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Opinion‘How to navigate the future of shopping on social media’
As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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Opinion‘After restaurants’ beanfeast, it’s time to launch Shop Out to Help Out’
Rishi Sunak’s Eat Out to Help Out scheme has been a huge success, for which the chancellor deserves credit. Retailers should find ways to replicate it.
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NewsMarks & Spencer relaunches Sparks loyalty programme
Marks & Spencer will relaunch an overhauled Sparks loyalty scheme next week after making changes in response to customer views.
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NewsBoots parent deepens Microsoft partnership in personalisation push
Walgreens Boots Alliance (WBA) will be using its technology tie-up with Microsoft and Adobe to drive the level of personalisation it offers in the next phase of its digital transformation.
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NewsBig brands join social media boycott over hate speech
Some of the world’s biggest brands have axed advertising on social media as a campaign against hate speech gathers pace.
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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NewsPatagonia cancels Facebook and Instagram ads in ‘hate’ row
Outdoor goods giant Patagonia has axed all advertising on Facebook and its Instagram photo-sharing service amid concern over its influence on issues ranging from the coronavirus pandemic to racial justice.
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AnalysisThe Big Question: What should be done to kick-start the retail economy?
Shops are reopening but it’s still anything bar business as normal in town centres and other retail destinations. Industry experts share their views on how to encourage an enthusiastic resumption of retail therapy among consumers.
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NewsClarks to shed 700 jobs as it launches new global strategy
Footwear specialist Clarks has said it will cut 700 jobs globally over the next 18 months as it launches a new strategy designed to future-proof the ailing business.
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OpinionOpinion: Retailers must take back control of their digital marketing destiny
The Javits Center in New York City is currently being used as a 2,500-bed field hospital run by the National Guard.
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Retail VoiceTime to take stock of your digital marketing strategy
The effect of Covid-19 on consumer confidence has been dramatic – and new research from Mapp suggests it will be felt for some time to come.
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NewsDreams directors exit as retailer prepares for post-coronavirus landscape
Two Dreams directors will leave the beds specialist this week as the retailer adapts to a changing retail environment partly precipitated by the coronavirus outbreak.
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AnalysisTikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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NewsCarpetright to sponsor Exeter City Football Club
Carpetright has stepped in to sponsor Exeter City Football Club after its previous shirt sponsor Flybe went bust.