All Marketing & branding articles – Page 19
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VideoWatch: Tesco Christmas ad goes back to the future for centenary celebrations
Tesco has launched its festive advert, featuring a delivery driver and a trip through the years as the retailer celebrates its 100th Christmas.
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AnalysisShoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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VideoRita Clifton: Why JLP and M&S hit the mark in festive ad battle
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
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VideoWatch: John Lewis and Waitrose unveil first joint Christmas ad
John Lewis & Partners and Waitrose & Partners have created a joint Christmas advert for the first time as the two retailers prepare to operate as a single business.
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NewsM&S pushes value credentials in new food campaign
Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.
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VideoWatch: Sainsbury’s Christmas builds on retailer’s 150th anniversary story
Sainsbury’s festive advert for this year builds on the grocer’s 150th anniversary and a tongue-in-cheek origin story for the creation of St Nicholas.
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VideoWatch: Debenhams ‘takes the stress out of shopping’ in Christmas ad
Debenhams has unveiled its Christmas advert featuring X Factor and I’m a Celebrity… star Fleur East as a fairy godmother helping to take the stress out of shopping for those hard-to-buy-for family members.
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VideoWatch: Boots ditches the schmaltz in Christmas campaign
Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.
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VideoWatch: M&S encourages families to ‘go jumpers’ this Christmas
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
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VideoWatch: Ikea goes against the grain with Christmas advert
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
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VideoWatch: Amazon 'delivers smiles' with Christmas campaign
Amazon revealed its Christmas advert this week, featuring its recognisable boxes singing to people on their journeys home for Christmas.
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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NewsM&S launches menswear marketing campaign to ‘shout about changes’
Marks & Spencer has unveiled a new menswear marketing campaign to emphasise how its offer has changed and prompt a reappraisal by shoppers.
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NewsSosandar sales soar following ‘aggressive marketing strategy’
Sosandar has posted a jump in sales following investment in its marketing strategy and broadening product ranges.
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Retail VoicePrinciples of persuasion to tap into e-consumer psychology
Four key psychological principles that should be applied to ecommerce marketing to ensure high conversion rates