All Marketing & branding articles – Page 2
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InterviewQ&A: Google’s retail MD explains why retailers should take advantage of ‘fake Friday’
Retail Week spoke to Google’s managing director of retail, Sophie Neary, to delve into why customer search and AI is so important for retailers to utilise heading into golden quarter
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AnalysisThree retailers reveal the next steps in their retail media networks
Retail media networks continue to be a hot topic in the industry, and its growth shows no signs of slowing down.
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NewsTesco has launched ‘store wraps’ and website video ads in retail media push
Tesco has extended its retail media proposition to give brands new ways of communicating with consumers.
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NewsWatches of Switzerland snaps up luxury digital content platform
Watches of Switzerland has acquired a global digital editorial content provider which it said is preeminent in its field.
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VideoVery has released a new campaign inviting families to start Christmas toy shopping early
Online retailer Very has unveiled its new campaign inviting families to start Christmas shopping for toys earlier this year.
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NewsJohn Lewis visits and sales have climbed after price promise relaunch and ad debut
Visits to John Lewis’ website and store sales have risen since the reintroduction of the Never Knowingly Undersold price promise and associated ad, Retail Week can reveal.
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AnalysisThe power of a strong retail slogan
As John Lewis reports a rise in visits following the reintroduction of ‘Never Knowingly Undersold’ earlier this month, we can see the power of a retail slogan. We asked some of retail’s best marketers for their favourite retail slogan and why it works
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Innovation of the WeekSelfridges is embarking on a retail media partnership with Criteo
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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AnalysisHalf a century of savings: How Primark has shaped the British high street and its plans for the future
As Primark celebrates its 50th anniversary on the British high street, UK retail director Kari Rodgers speaks to Retail Week about the evolution and expansion of the business over the past five decades and how it plans to continue on an upward trajectory.
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Opinion‘John Lewis ad has started a conversation, but I’m not sold just yet’
The splash made by John Lewis’ new advert is testament to the retailer’s influence, but it needs to be easier for people to understand the message, believes Kantar’s Lynne Deason
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AnalysisCan Clarks get back into its stride or is the brand dead on its feet?
As the revolving door at Clarks continues, Retail Week looks at what’s been plaguing the footwear specialist and if there’s hope for a triumphant turnaround
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VideoJohn Lewis premieres ‘Never Knowingly Undersold’ ad in early start to Christmas campaign
Department store business John Lewis has unveiled the first in a series of golden quarter adverts, designed to highlight its value-for-money stance and ignite affection for the brand’s “rich heritage”.
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NewsVery Group has launched a new retail media network
The Very Group has launched a reimagining of its retail media proposition dubbed ‘Very Media Group’.
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AnalysisSharkNinja: The innovative electricals brand customers can’t get enough of
SharkNinja’s explosive growth in a raft of categories has resulted in it becoming a global brand known to millions – but it’s not satisfied yet.
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AnalysisReasons to be cheerful at John Lewis as it pulls turnaround levers – but there's a long way to go
If the John Lewis Partnership was a quoted company its shares might have ticked up today as first-half losses were slashed and “significantly higher profits” are expected for the full year.
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Report StoreThe Fastest Way to Lose Consumers
Honest opinions from 1,000 consumers on AI, marketing and data
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AnalysisData: Honest opinions from 1,000 shoppers on AI, data and marketing
Retail Week’s latest report features exclusive research with 1,000 UK consumers on what they really want from retailers – and what will send them running
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InterviewQ&A: John Lewis boss Peter Ruis on bringing back ‘Never Knowingly Undersold’
John Lewis executive director Peter Ruis today raised the curtain on the return of the retailer’s famous ‘Never Knowingly Undersold’ price promise and put it front and centre of his plans to get the retailer back to the top.
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NewsJohn Lewis will revive its famous ‘Never Knowingly Undersold’ promise
Department store business John Lewis is to bring back its famous price pledge – ‘Never Knowingly Undersold’ – and apply it to online rivals too.
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NewsVery is launching its first fashion TV campaign in seven years
Very is making a TV comeback with its first television advert in seven years, showcasing its autumn collection through the group’s Haus of Flamingo fashion platform.