All Marketing & branding articles – Page 2
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NewsTHG’s creative agency has appointed a new senior vice president
THG Studios, the creative agency part of THG Ingenuity, has appointed a new senior vice president to “spearhead growth”.
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Opinion‘Retail media is still evolving, and fragmentation will get worse before it gets better’
As retail media matures, what developments can be expected in 2025? Publicis Media’s Steve Ricketts takes a look
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AnalysisIn pictures: How Asda is promoting its Rollback price offensive in-store
The return of Asda’s Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for value for money. Retail Week visited Asda’s Stockton supercentre to see how the Rollback launch was executed
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FeatureAutomation: What does retail look like in a post-Budget world?
As retail navigates a world post-Budget, Retail Week looks at who is looking at automation as an aid, and how this will impact both customers and millions in the workforce.
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GalleryIn pictures: How Fortnum & Mason turned building works into a retail opportunity
Undertaking building work in-store is often a headache for retailers, but landmark department store Fortnum & Mason turned it into an opportunity to wow shoppers.
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NewsAsda launches long-term price offensive with return of rollback and ‘Asda Price’
Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish its value for money credentials.
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Supplier InsightHow retailers can maximise brand loyalty in 2025
Post-purchase communications can significantly impact brand loyalty. Here we explore the channels and marketing strategies helping retailers to maximise retention*
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AnalysisDigital marketing’s new rules: Inside Asos, New Look and Urban Decay’s social strategies
This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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Retail VoiceThree ways to supercharge retail media in 2025
From context to content, Mail Metro Media’s Lauren Dick takes a look at a trio of ways retailers can accelerate success with retail media
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AnalysisHow nine retailers are supercharging their marketing with AI
This deep dive is the fifth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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FeatureWhat will 2025 bring? Primark, Tesco, Amazon, Sephora and H&M bosses predict the year ahead
Looking ahead: What will shape retail in 2025? We’ve asked the top bosses in British retail to gaze into the horizon and give us their predictions for the industry’s next chapter.
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News‘Proud moment’ for John Lewis as it wins royal warrant
Department store business John Lewis has been awarded a royal warrant by the king.
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Opinion‘Don’t waste a cost crisis – it can catalyse much-needed change’
Economic pressure forces evolution, observes AlixPartners’ Brian Kalms. Now is the time to break free from outmoded business models
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AnalysisReviewed: the top 10 retailer Christmas adverts of 2024 according to the experts
We’ve gathered a panel of experts from Adland who have worked with some of the best-known retailers and brands in the world to deliver their verdict on some of the biggest retailer adverts of 2024.
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Opinion‘As retail media grows, the roles of chief marketing officers are evolving rapidly’
Marketing directors must embrace the skills needed to stay competitive in a new era of retail, observes headhunter Clarity’s Fran Minogue and Callum Loader
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Opinion‘Perhaps there’s something retailers should admire in Jaguar’s rebrand’
Ensuring continued brand relevance relies on the drive and vision of people willing to take risks. You only need to look at the once much-loved retail brands that haven’t survived to be reminded of that, argues Charlotte Hardie
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GalleryIn pictures: Black Friday – who’s doing it, who’s not, and how deep are the discounts?
Since being imported from the US to the UK by Amazon in 2010, Black Friday has become a firm fixture on retail’s promotional calendar.
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NewsJohn Lewis Black Friday searches spike following return of ‘Never Knowingly Undersold’ pledge
Department store group John Lewis has reported a surge in interest in its Black Friday deals following the return of the Never Knowingly Undersold price promise.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”.
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Opinion‘Christmas adverts have become too centred around a carrot and a bunch of copy-carrots’
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and it’s time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.
