All Marketing & branding articles – Page 20
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NewsMarks & Spencer relaunches Per Una with marketing push
Marks & Spencer has launched the first big marketing campaign for its Per Una range in more than five years, coinciding with an overhaul of the sub-brand
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AnalysisAnalysis: Social media and partnerships will shape tomorrow's world
Highlights from the second day on the Retail Re-engineered stage at Tech. 2019 included a debate on what makes a tech leader and whether digital transformation really exists. Following on from day one’s five lessons, here are five more takeaways from day two.
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AnalysisAnalysis: How to achieve cult brand status
This summer, Gwyneth Paltrow’s wellness brand Goop held its first summit in London, hot on the heels of the brand’s first UK shop in Notting Hill.
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NewsPoundland parent rebrands as it gears up for European expansion
Pepkor, the owner of discount variety chain Poundland, has rebranded as Pepco Group as it seeks to align itself with its largest Central European brand.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail VoiceRetailers, meet the future of mobile marketing
Forget SMS and email, a new Google-backed business messaging platform is set to shake up mobile marketing as we know it
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Retail VoiceDisruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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AnalysisGender stereotypes in advertising: how not to fall foul of the new rules
The Advertising Standards Authority recently banned two ads under new rules to prevent depictions of harmful gender stereotypes. What should retailers take heed of to make sure they don’t fall foul of the regulations?
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Future LeadersListen: ‘Diversity is a tick-box, inclusivity is a behaviour’
Google marketing director shines a spotlight on intersectionality and imposter syndrome in this third instalment of Retail Week’s podcast
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NewsReiss sales soar as investment pays off
Fashion retailer Reiss has reported a surge in first-half sales.
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AnalysisAnalysis: Should retailers follow Amazon and sell ads on their websites?
Amazon has amassed a £10bn-a-year business from letting brands advertise on its website. Should other retailers follow suit?
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NewsFat Face snaps up Drapers editor for marketing role
Lifestyle retailer Fat Face has poached the editor of Drapers to take up a new marketing and communications director role.
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AnalysisAnalysis: How will the launch of 5G benefit retailers?
All the big UK telecoms firms have revealed the launch dates of their 5G networks to great fanfare, but what does it mean for retail?
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AnalysisCoping with the ‘rent of online’ – customer acquisition costs
Bricks-and-mortar retailers may lament rent and business rates, but etailers have their own overheads: customer acquisition costs – and they are spiralling. George MacDonald investigates how they are coping with this digital overhead.
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NewsShop Direct poaches Boots exec for trading director role
Shop Direct has snapped up Boots own-brand boss Guy Farmer to helm the etail group’s trading division.
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NewsM&S launches food marketing campaign with ITV Weather
Marks & Spencer has launched a promotion with ITV Weather to highlight its fresh food credentials.
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NewsAmazon Prime Day to run over 48 hours for first time
Amazon’s annual Prime Day deals extravaganza will be extended this year to run over a 48-hour period for the first time.
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AnalysisTesco: How Lewis will untap new growth opportunities
As Dave Lewis’ turnaround of Tesco nears completion, he is turning attention to new growth opportunities. Retail Week looks at where he is focusing his energy.