All Marketing & branding articles – Page 23
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AnalysisMarginal uplift in demand for Black Friday deals
More than a fifth of consumers plan to snap up Black Friday deals this year, which is only a marginal increase on last year.
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VideoWatch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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VideoWatch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.
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NewsAlibaba’s Singles’ Day sales top $30bn in record performance
Alibaba’s Singles’ Day promotional extravaganza generated sales of $30.8bn, 27% ahead of last year’s total.
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VideoBoux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.
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NewsBoots unveils the mother of Christmas adverts
Boots has launched its Christmas advert, which focuses on a mother-daughter relationship and includes a reworking of a Robbie Williams classic.
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Retail VoiceWhy store fulfilment is marketing's next great frontier
It’s time fulfilling stores was approached as a marketing challenge just as much as an operations challenge.
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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NewsTed Baker unveils its first-ever advert
Ted Baker is launching its first-ever advert this month, with the campaign running across physical, social, print and online.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?
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NewsB&Q turns its back on Black Friday promotions
DIY giant B&Q will not take part in the Black Friday promotional extravaganza this year.
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VideoWatch: Very launches animated Christmas advert
Very has unveiled its Christmas advertising campaign, which features a schoolgirl, Elsie, who dreams of being an astronaut.
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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OpinionOpinion: Customers will hold irresponsible retailers to account
There is serious commercial and reputational risk to not addressing social responsibility head on. But for most retailers it is frequently treated as a tick-box exercise.
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InterviewInterview: Ray Kelvin on Ted Baker's 30th anniversary
High street darling Ted Baker turns 30 this year. In three decades it has suffered no major setbacks, never issued a profit warning and made no big redundancy rounds.
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OpinionOpinion: Lessons for Whole Foods from Planet Organic
Planet Organic, which has just been sold to investor Inverleith, specialises in selling “responsibly produced” provisions where the big food industry plays little part.
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OpinionOpinion: Redefining retail talent for the digital age
Today more than ever, chairs and chief executives are seeking our advice about structuring their organisations to compete in the digital age and what the right leadership model should look like in future.
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AnalysisIs your next big rival being paid to wear your clothes?
As celebrities and influencers shun brand endorsements to create their own brands, where does this leave retailers?
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NewsManoMano rebrands in bid to 'differentiate' itself
ManoMano has unveiled a radical rebrand as it bids to “differentiate” itself from its competitors.