All Marketing & branding articles – Page 24
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NewsBoots poaches Aldi director to bolster marketing team
Boots has snapped up Aldi’s marketing director Adam Zavalis as its new director of brand and communications.
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NewsAldi extends Team GB Olympic partnership beyond Paris 2024
Aldi has extended its partnership with the British Olympic team by pledging to sponsor it beyond the 2024 games in Paris.
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NewsMahabis' new owners ditch Facebook, focus on high street
Following YYX Capital’s acquisition of Mahabis, the co-founder of the investment group, James Cox, has unveiled his plans to grow the start-up into a ”£100m business”.
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OpinionOpinion: Ethical consumerism has gone from fad to mainstream
Another Veganuary is upon us, where those who know the difference between a vegan and a Venusian try to add more of the green side to their diet for at least a month.
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VideoWatch: Tesco enlists Mr Blobby to mark centenary year
Tesco is marking 100 years in business by enlisting Mr Blobby to push their new slogan: ‘Prices that will take you back’.
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OpinionHow can retailers take advantage of blockchain?
Oracle's Antony Welfare explores the role of the Retail Blockchain Consortium in advancing innovative new tech within the retail supply chain.
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OpinionOpinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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Retail VoiceUnderstanding the forces that shape consumer behaviour
Behavioural economics has all the answers when it comes to making a significant difference to the success of campaigns, new product launches and customer loyalty.
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Retail VoiceThree ways to meet the expectations of connected consumers
Find out how retailers can ensure the in-store experience is both engaging and memorable for shoppers
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VideoWatch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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OpinionIceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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AnalysisAnalysis: Has Black Friday passed its peak?
Shoppers were apparently reluctant to splash their cash on Black Friday this year, which also brought a polarised performance from bricks-and-mortar stores and online.
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NewsWaitrose cuts back on Tesco price-matching
Waitrose & Partners has scaled back a price-matching scheme with Tesco.
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AnalysisKiddicare founder plots more deals after tech start-up sale
Having built and sold one retail business, entrepreneur Scott Weavers-Wright has done the same again – this time with a tech start-up.
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CartoonRetail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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Retail VoiceFour ways to link digital and physical experiences
Bridging the gap between online and offline is all about giving consumers real-life moments they care about.
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OpinionOpinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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AnalysisBlack Friday – what retailers should expect this year
Black Friday has transformed UK retail in the run-up to Christmas in recent years.
