All Marketing & branding articles – Page 27
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AnalysisJohn Lewis vs M&S: Who wins the Christmas ad war?
John Lewis and Marks & Spencer both released their Christmas adverts this week, both out to charm shoppers into opening their purses.
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VideoWatch: M&S unveils Paddington Christmas advert
Marks & Spencer has capitalised on the hype around one of the most anticipated films of the festive season, producing a Christmas campaign featuring Paddington.
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NewsWatch: Tesco Christmas ads focus on importance of food
Tesco has launched the first of five Christmas adverts as it highlights the importance of food during the festive season.
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VideoWatch: NOTHS launches tongue-in-cheek Christmas ad
Notonthehightstreet.com has unveiled a trio of Christmas adverts, each of which has a light-hearted take on shoppers giving their loved ones more thoughtful gifts.
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GalleryStore gallery: Stranger Things have happened at Topshop
Topshop has transformed its Oxford Street flagship into a shrine to hit Netflix show Stranger Things, in an attempt to capture the imagination and spend of teenage shoppers at Halloween.
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OpinionOpinion: WeChat – What Western brands need to know
With more than 700 million consumers using it daily, brands targeting Chinese consumers need a WeChat strategy.
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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OpinionOpinion: The negative effects of leadership changes
While management changes are necessary, replacing a leader can be difficult and disruptive. Finding the right leader to navigate through a changed industry is another battle altogether.
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NewsAsos unveils first beauty range with Go Play campaign
Asos has unveiled its new beauty line, which is set to go on sale tomorrow.
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AnalysisAI in action: The transformation of retail
The opportunities presented by artificial intelligence are potentially transformative. And far from it being a technology of tomorrow, many retailers are already exploiting it.
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Report StoreKeeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
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OpinionRowan Gormley: What direct marketers can teach us
At heart, I’m a direct marketer and relatively new to the world of multichannel retailing.
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Retail VoicePowering profits with personalisation engines
Personalisation engines are enabling retailers to dive deeper into customer behaviour, as Gregory Gazagne, executive vice-president at Criteo, EMEA, explains.
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NewsJack Wills raids Burberry for marketing chief
Jack Wills has poached a Burberry executive to become its first chief marketing officer.
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NewsScalpel or axe? How retailers should seek to streamline
As the likes of Tesco, John Lewis, Sainsbury’s and Asda streamline their cost bases, Lawrence Hutter explores the departments where retail’s axe is likely to fall.
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DataData: The UK's top 40 disposable income goldmines
Traditionally, London and the Southeast represent key geographies for retailers establishing or expanding their property portfolios, but where else should they be focusing their attention?
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NewsNext marketing director exits after three decades
Next marketing director Christine Gerrard has exited the retailer 30 years after joining as a buyer in 1987.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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AnalysisInfographic: Co-op, Arcadia, Mothercare, Sports Direct
Words and numbers, July 28, 2017: Jo Whitfield on Co-op’s focus, plus Arcadia’s tech roll-out, Sports Direct’s profits and Mothercare’s like-for-likes