All Marketing & branding articles – Page 29
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AnalysisAnalysis: How can retailers exploit seasonal events?
The prestigious KPMG/Ipsos Retail Think Tank discuss how retailers should use seasonal events to shore up sales.
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OpinionSeasonless fashion boosts revenues for 80% of retailers
Retail Week’s new report reveals what 50 of the UK’s most well-known fashion bosses think about trans-seasonal buying.
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NewsDune poaches Ralph Lauren exec for new ecommerce role
Dune has snapped up Ralph Lauren marketing boss Rob Silsbury to take the helm of its marketing and ecommerce division.
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GalleryStore gallery: Wedgwood pop-up at John Lewis
John Lewis has unveiled a new window display at its Peter Jones flagship in Chelsea ahead of a collaboration with Wedgwood.
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OpinionOpinion: Retailers urgently need to invest, not cut
We are at the beginning of the crunch period in retail history. The critical indicators are all there.
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AnalysisRetail diary: Brands take flight and fold for shoppers
Burberry takes flight at Heathrow Terminal 2 and there is an unexpected windfall for Intu shopping centre visitors.
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AnalysisIs Amazon Prime’s subscription the future of delivery?
With Amazon Prime reported to have 80 million subscribers in the US alone, retailers such as Next and food delivery firm Deliveroo are following in its footsteps.
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News
Blippar launches AR-enabled digital advertising
Technology business Blippar has rolled out augmented-reality enabled display advertising that can superimpose products over a user’s surroundings in real time.
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NewsBreakfast briefing: Sports Direct and Phase Eight
Retail news round-up: Sports Directs ups stake in Debenhams and Phase Eight appoints new online marketing boss.
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OpinionOpinion: Why the new M&S ad campaign is lost on me
Advertising exec Sophie Lewis explains why the new M&S advertising campaign is not the desired silver bullet.
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NewsToday in retail: Spending it well at M&S
M&S today unveiled its new advertising campaign ‘Spend it Well’ in a bid to jump on the experiential bandwagon.
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NewsWatch: M&S launches new 'Spend it Well' campaign
M&S has unveiled a new brand proposition, ‘Spend it Well’, with the launch of a new advertising campaign.
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OpinionNick Bubb’s verdict on Jill McDonald’s move to M&S
Halfords chief executives never seem to last very long, but then M&S clothing managing directors never seem to either.
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AnalysisAnalysis: M&S gains McDonald’s customer focus
The appointment of Halfords chief executive Jill McDonald to one of the most pivotal roles at Marks & Spencer came as a bolt from the blue.
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OpinionBryan Roberts: 'Sainsbury's is not doing itself justice'
Pulling out the headlines from a preliminary results announcement is generally a rather irksome affair.
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InterviewQ&A: Tesco’s Bellini on health, reputation and celebs
Tesco has launched a campaign to help its customers eat more healthily, featuring price cuts, in-store signage and TV advertising.
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NewsTesco launches campaign to drive health credentials
Tesco has rolled out a month-long campaign to bolster its health food offer in-store, including price cuts on healthy products and TV advertising.
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AnalysisAre retailers falling short on customer strategies?
Economic uncertainty plus the evolution of the connected consumer is allowing nimble retailers to cash in while some legacy brands being left out in the cold.
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GalleryJohn Lewis debuts in-store experiential summer campaign
A new in-store marketing campaign at Middle-England’s favourite retailer aims to make John Lewis stores a year round eye-opener, not just at Christmas.
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NewsRetail diary: AO.com and WHSmith’s chocolate bounty
AO.com shows off its talents in its latest sponsorship campaign whilst WHSmith promotes a tasty offer for travellers with room in their suitcases.