All Marketing & branding articles – Page 3
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AnalysisHarnessing the power of content: The strategies setting Elemis, Boots and Nike apart from the competition
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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NewsNearly one in five shoppers are primarily using AI tools when purchasing products
Nearly one in five consumers now use AI tools as their primary source of information when choosing a product to buy, according to a new survey.
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NewsSportsShoes.com has launched a new mobile shopping app in its race for digital growth
Sportswear retailer SportsShoes.com, founded by retired footballer Bruce Bannister, has launched its first mobile shopping app as part of its “digital reincarnation” strategy.
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Retail VoiceHow Gen Z is redefining experience in the digital age
What’s driving the youth demographic to connect with brands? UNiDAYS’ Derek Morrison has the answers
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AnalysisShoppable TV ads: The next big thing in the retail media revolution?
Retailers are constantly looking for new ways to reach consumers, gain loyal customers and boost sales.
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Retail VoiceUnderstanding Gen Z’s back-to-campus spending priorities
From the tech-savvy to the trend-conscious, UNiDAYS’ Derek Morrison explains how brands can tap into students’ spending choices to maximise engagement during the crucial pre-semester event
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AnalysisAlo Yoga: how the brand’s bizarre marketing is funding its brick-and-mortar explosion
As luxury activewear brand Alo Yoga opens doors to its first flagship store in the UK, Retail Week takes a closer look at the brand and its super-exclusive marketing approach to taking on giants like Lululemon
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Innovation of the WeekTala's founder has launched an AI business to democratise content creation
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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AnalysisMerry clickmas: How social selling is shaping Christmas 2024
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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Innovation of the WeekFoot Locker will launch AR takeover to mark Paris Olympics
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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AnalysisHyper-personalisation: Retail’s new battleground
This deep dive is the second in our new ‘Consumer 2025 – from acquisition to advocacy’ series.
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AnalysisThe secrets behind 2023's winning Christmas ads and what to expect this year
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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NewsThe King’s Speech has set out action on retail crime, HFSS and workplace rights
The new government has unveiled 40 bills in today’s King’s Speech, including setting out planning to introduce legislation on retail crime, HFSS and banning “exploitative” working practices.
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NewsCo-op has launched its ‘biggest ever campaign’ to reintroduce the cooperative model to shoppers
C-store specialist the Co-op has launched a multimillion-pound campaign to “encourage the UK into [becoming] a nation of cooperators”.
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NewsCo-op research reveals retail media is boosting its sales ‘fourfold’
New research released by the Co-op shows that convenience retail media is giving sales across the business and surrounding grocery stores up to a “fourfold” increase.
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InterviewQ&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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NewsTesco strikes ‘landmark’ retail media partnership with global advertising giant
Grocer Tesco has agreed a “landmark” partnership with the world’s biggest media-buying business as it ramps up its retail media business.
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NewsSnap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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Opinion‘If your retail media strategy is digital-only, you’re doing it wrong. Here’s why’
The buzz around digital is overshadowing the enormous power of in-store media – and that’s a problem, warns Dunnhumby’s Anthony Worssam
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NewsGymshark launches new ‘100% gym’ platform
Gymshark is sharpening its focus with the launch of a new brand platform to set it apart from an “ever-growing list of athleisure and sportswear players in the market”.