All Marketing & branding articles – Page 32
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OpinionOpinion: Voice search is the next mobile frontier
Ongoing technological change means being ‘mobile first’ is no longer enough to guarantee retail success.
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GalleryIn pictures: Six of the best Christmas windows
There is more to the season of goodwill than Santa, reindeer and elves when it comes to creating a window display.
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AnalysisAnalysis: Who won the battle of the Christmas ads?
The battle for the best Christmas ad is well and truly under way. Two advertising supremos sift the turkeys from the crackers.
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NewsWatch: H&M's Wes Anderson-directed Christmas ad
H&M has unveiled its cinematic Christmas advert, directed by US film-maker Wes Anderson and starring Adrien Brody.
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NewsAgent Provocateur launches Ménage à Trois WhatsApp chat
Agent Provocateur has launched a ‘Ménage à Trois’ WhatsApp chat feature to allow couples to shop with its agents.
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OpinionOpinion: Black Friday may drag spend forward from 2017
This weekend is likely to be one of the busiest of the year for many retailers.
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NewsLidl to lower prices based on shoppers' tweets
Discounter Lidl has launched a social campaign that allows shoppers to lower prices on its products by tweeting about them.
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VideoWatch: Five of the best John Lewis parodies
Love it or hate it, everyone has an opinion on the John Lewis advert, especially its fellow retailers.
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AnalysisTesco: Five takeaways from the grocer’s strategy briefing
Tesco’s top brass have updated on the progress being made on reinvigorating the business. Here we draw out some key points.
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OpinionOpinion: Nickolds' John Lewis appointment speaks volumes
The glass ceiling has been broken. A woman has the top job in the most influential organisation in our world.
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OpinionOpinion: Christmas ads must pass the goosebump test
Retailers’ Christmas campaigns need a few essential ingredients to stand out.
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Opinion
Opinion: Buster the boxer, brand values and Black Friday
’Tis the season to watch telly – or more likely these days YouTube – as retailers unveil their Christmas ads.
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NewsToday in Retail: Black Friday battle kicks off
The fight for Black Friday got under way today as etail giant Amazon launched its deals for the sales extravaganza.
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NewsWatch: Debenhams launches 'Found it' Christmas campaign
Debenhams has launched its Christmas campaign, continuing its “Found It” theme, with gifts voiced by celebrities.
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AnalysisRetail Week Awards: The nine best marketing campaigns of the year
The shortlist for the Retail Week Awards 2017 was unveiled last week. Here are the contenders for Marketing/Advertising Campaign of the Year.
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NewsWatch: Waitrose reveals emotionally charged Christmas ad
Waitrose has revealed a moving Christmas campaign, which tells the real-life story of a migrating robin flying back to the UK.
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NewsSainsbury’s airs Christmas ad backing Great Ormond Street
Sainsbury’s has unveiled its Christmas advert, an animated campaign designed to emphasise “sharing the gift of time”.
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NewsWatch: Lidl Christmas ad pushes free range credentials
Lidl has used its Christmas advert to hammer home its provenance and free range credentials as it bids to woo festive shoppers.
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NewsMarks & Spencer unveils a modern Mrs Claus
M&S has revealed its Christmas campaign for 2016, which features a modern Mrs Claus.
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NewsAlibaba takes record $18bn on Singles' Day
Alibaba amassed a record $17.8bn during its eighth annual 11.11 global shopping festival – dubbed Singles’ Day – exceeding last year’s total by 25%.