All Marketing & branding articles – Page 35
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NewsSainsbury’s airs Christmas ad backing Great Ormond Street
Sainsbury’s has unveiled its Christmas advert, an animated campaign designed to emphasise “sharing the gift of time”.
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NewsWatch: Lidl Christmas ad pushes free range credentials
Lidl has used its Christmas advert to hammer home its provenance and free range credentials as it bids to woo festive shoppers.
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NewsMarks & Spencer unveils a modern Mrs Claus
M&S has revealed its Christmas campaign for 2016, which features a modern Mrs Claus.
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NewsAlibaba takes record $18bn on Singles' Day
Alibaba amassed a record $17.8bn during its eighth annual 11.11 global shopping festival – dubbed Singles’ Day – exceeding last year’s total by 25%.
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NewsToday in Retail: Singles Day and seismic retail change
The big event that UK retailers should clock today occurred not across our sceptred isle but 4,000 miles away in China.
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NewsIn pictures: Fenwick’s Beatrix Potter Christmas windows
Fenwick has unveiled its Christmas windows for 2016, revealing an animated Beatrix Potter theme at its Newcastle flagship.
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OpinionOpinion: Why Buster the Boxer isn’t a winner
John Lewis’s festive ads have become a national institution, and yesterday’s reveal of the new #BusterTheBoxer ad was no different.
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VideoWatch: Retail Week react to the John Lewis Christmas ad
The Retail Week team watch the John Lewis Christmas advert for the first time and share their immediate reactions.
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NewsWatch: John Lewis reveals Christmas advert
John Lewis has unveiled its Christmas advert, which this year focuses on Buster the dog’s Christmas Eve and morning.
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OpinionOpinion: Shopping centres come into their own at Christmas
Nine out of 10 retail sales throughout the year still ‘touch’ a physical store, emphasising the importance of shopping centres at a time like Christmas.
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NewsWatch: Morrisons 'Makes It' Christmas campaign
Morrisons has launched its Christmas advertising, continuing its ‘Makes It’ campaign themed around food.
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VideoWatch: House of Fraser's high-octane Christmas campaign
House of Fraser has launched its campaign with Laura Mvula, titled ‘Christmas is Coming for You’.
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GalleryIn pictures: Harrods unveils Christmas windows
Luxury department store Harrods has unveiled its Christmas windows, produced in collaboration with Burberry.
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OpinionOpinion: Shoppers want the story behind the product
It’s the question on the minds of many retailers right now – what will the bestselling gifts be this Christmas?
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NewsWatch: Burberry launches Christmas campaign
Burberry has launched a Christmas advertising campaign, drawing on its heritage and the life of its founder Thomas Burberry.
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OpinionOpinion: Why fewer followers means greater success
With retailers clamouring to sign social media influencers ahead of Black Friday, it seems logical that those with the biggest followings will achieve the best results.
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OpinionOpinion: Tesco cranks up the heat on grocery rivals
It wasn’t long ago that a beleaguered Tesco was firmly in backs-to-the-wall, crisis-solving mode.
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AnalysisAsda and Boots cast their spells on Halloween shoppers
Halloween is approaching and retailers are looking for new and spooky ways to win consumer spend. Here’s a look at what they have on offer.
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OpinionOpinion: How can modern department stores thrive?
Independent department stores have been part of Britain’s retail landscape for generations, but now face more challenges than ever to not just survive, but thrive.
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NewsSelfridges beats rivals to unveil its Christmas windows
Selfridges has become the first department store in the world to unveil its Christmas windows.
