All Marketing & branding articles – Page 36
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OpinionOpinion: Service never sleeps in the age of social media
Speedy responses on social media shouldn’t be confused with fixing the issues, argues Screwfix chief executive Andrew Livingston.
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OpinionOpinion: How Brexit might change consumers’ shopping habits
Following the Brexit vote, retailers will be keen to attempt to fathom how shoppers might behave in the short term.
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OpinionOpinion: How can retailers prepare for demand in the summer of sport?
The summer of sport is well under way, but are retailers doing enough with big data to ensure they are monopolising consumer spend?
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AnalysisAnalysis: The loyalty lessons retailers can learn from other sectors
Beyond retail, loyalty schemes offer much more than discounts, something the high street must adopt if it wants shoppers to feel truly valued.
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OpinionOpinion: Five things every retailer should be thinking about right now
Speaking to a retailer last week about the future of the industry, we both agreed that looking back at history wasn’t helpful any more for informing new thinking.
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OpinionRetail surgery: How are retailers reacting to the sugar tax?
How can retailers reduce the impact of the Sugar Tax?
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NewsSnapchat squares up to Facebook as it extends ad capabilities
Snapchat, which launched ad capabilities on its platform a year ago, has unveiled a host of improvements to snare retailers looking to advertise via social media.
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NewsWatch: Asda launches first ad starring TV chef James Martin
Asda has launched its first advert starring TV chef James Martin as the grocer kick-starts efforts to reconnect to its core customer base.
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NewsBoohoo reports sales rise and improved profitability as investment pays off
Online fast fashion retailer Boohoo has posted a surge in sales along with further growth in its active customer numbers.
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OpinionOpinion: What retailers can learn from Twitter’s ‘Buy’ button retreat
Last month Twitter announced that it will curtail development of its ‘Buy’ button, raising questions over the future of social commerce.
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NewsHomebase to cut ties with Nectar loyalty scheme to focus on price cuts
Homebase’s new owner Wesfarmers will end the retailer’s partnership with rewards programme Nectar to focus on “everyday low prices”.
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NewsWatch: Walmart revives ‘smiley’ face symbol to hammer home value message
Walmart is reviving the use of its ‘smiley’ face symbol in TV advertising and store signage to hammer home its every day low price message.
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AnalysisAnalysis: How Facebook plans to become a ‘lighthouse’ in retail technology
Retail Week spoke to Facebook’s head of retail Martin Harbech about what ambitions and plans the social media giant has in store.
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NewsWatch: Co-op launches first TV ad since return to cloverleaf logo
The Co-op will launch its first TV advertising campaign since the return of its cloverleaf logo tonight to showcase its summer range.
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NewsBoohoo.com launches first dedicated menswear ad campaign
Boohoo has launched a TV and online advertising campaign for its menswear collection in an effort to expand its customer base.
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GalleryStore gallery: Before and after – The Co-op's rebranded Old Street store
As Co-op reveals plans to revert to its clover logo from the 1960s, we compare the latest rebrand with the 2014 refit of its Old Street store.
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OpinionOpinion: Millennials vs grey pound – who holds the key to future success?
Retail success depends on staying relevant, but it’s been a long time since any single retailer conquered the Herculean task of attracting all types of customer in one format.
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NewsJohn Lewis teams up with YouTube's Jim Chapman to drive menswear
John Lewis has partnered with YouTube vlogger and fashion journalist Jim Chapman to curate looks from the retailer’s menswear collection.
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NewsIceland ditches celebs for mums as marketing shifts in 'new direction'
Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
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OpinionOpinion: BHS’s big lesson is retailers can never grow old with their customers
As the BHS sale process draws to an end, the hope is that perhaps the famous retailer can re-establish its consumer appeal under new ownership.