All Marketing & branding articles – Page 38
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VideoLife in a selfie world – how far will the connected consumer go? Facebook's UK managing director
Facebook UK and Ireland managing director Steve Hatch talks us through the incredible pace of change in digital.
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VideoRory Sutherland: understanding the psychology of shopping - how consumers really think and behave
A rip-roaring exploration of the human psyche and how the brain makes purchasing decisions.
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VideoMoney Saving Expert’s Martin Lewis on the rise of the aggressive, educated and empowered consumer
Martin Lewis from Money Saving Expert discusses the changing power dynamics in retail as big business grapples with the rise of the new consumer.
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NewsBreakfast briefing: Retail news on Mamas & Papas and independent shops
Retail news round-up on March 30, 2016: New chief marketing officer for Mamas & Papas and independent shop opening rate slows.
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AnalysisAnalysis: Are retailers unlocking millennials’ true potential?
Millennials make up 280 million of the world’s population and are predicted to have a global spending power of £8.9bn by 2020.
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NewsWatch: Morrisons unveils two new ads emphasising its fresh food offer
Morrisons has launched two new adverts emphasising its fresh food and family values as part of an ongoing campaign to reposition the grocer.
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OpinionOpinion: Retail is paying the price of ongoing structural change
However challenging last year may have been, this year is going to be tougher as retailers continue to compete on price promotions.
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Report StorePersonalisation Report
Our survey of retail executives highlights how retailers are embracing the concept of personalisation to drive sales and loyalty
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OpinionOpinion: Shoppable ads combine marketing with entertainment
As online shoppers become increasingly savvy and adverse to retail marketing, shoppable ads can combine marketing and entertainment.
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NewsQVC launches shoppable ad in push to diversify its multichannel offer
QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video.
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NewsRetail Week Live: Amazon uses Twitter to target its Prime shoppers
Twitter’s European vice-president said retailers including Amazon and Marks & Spencer used the social platform to advertise to shoppers.
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NewsWatch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
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NewsAmazon launches its new live click-and-buy TV programme
Amazon has launched a new click-and-buy TV show, which streams live and allows viewers to interact with the hosts and buy items instantly.
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OpinionOpinion: The grocers' 'special' offers seem anything but to me
The grocery sector is overdue for a radical rethink in terms of how it handles product promotions and incentivises customer loyalty.
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NewsIkea uses interactive video to boost loyalty scheme engagement
Ikea has created a personalised video for its loyalty card holders in the UK which it plans to roll out globally to boost brand engagement.
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NewsAldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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OpinionOpinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?
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NewsRetail Diary: Marble Arch gets FCUKed as retail stars light up M&S reunion
Marble Arch and other UK landmarks get FCUKed, retail stars light up an M&S reunion and the Sainsbury’s customer with a spring in her step.
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NewsEbay launches targeted advertising tool after Co-op pilot proves successful
EBay has launched a real-time targeted advertising tool for retailers after trialling the technology during The Great British Bake Off.
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NewsTesco's 'misleading' Brand Guarantee ad banned by watchdogs
Tesco’s advertising for its price-matching Brand Guarantee scheme has been banned after watchdogs labelled it “misleading”.