All Marketing & branding articles – Page 4
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AnalysisThe path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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InterviewQ&A: Sports Direct managing director on retail’s summer of sport
Kicking off with the Euros this week, followed by Wimbledon and the Paris Olympics taking us to the end of July, this summer is packed with action for fans and retailers alike. Retail Week sat down with Sports Direct managing director Ger Wright to find out how one of the nation’s biggest sportswear retailers will be making the most of it
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InterviewAdvertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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Retail VoiceHow to scale up marketing output with creative automation
With retail marketing becoming ever more complex, Relayter examines how to boost output without overloading your workforce
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AnalysisFrom AI to M&A – what retailers are spending their money on
The ring of the tills might be what drives retail, but to keep customers spending retailers need to invest in improvements. Retail Week looks at where some of the biggest – and most successful – retailers are directing their spend
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Innovation of the WeekPepsiCo takes over Tesco for Champions League final
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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NewsOcado strikes deal with Getir to target shoppers
“As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.”
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InterviewQ&A: Jo Malone London’s global general manager on going after ‘untapped opportunities’
Retail Week sits down with Jo Malone London’s senior vice president and global general manager Jo Dancey to talk about all things perfume and signing British actor Tom Hardy as the face of its new advertising campaign
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NewsM&S unveils Oxford Circus station fashion marketing takeover
Marks & Spencer has launched a ”multi-sensorial” takeover of London’s Oxford Circus tube station using scent – the first time such an initiative has been undertaken in that environment.
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NewsPrettyLittleThing under fire again for ‘misleading’ ads
Fast-fashion giant PrettyLittleThing (PLT) is under fire for breaching advertising rules after allegations of “misleading” ads being released during a Black Friday social media campaign last year.
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AnalysisLive shopping: When should retailers brave its murky waters?
Despite being one of the most promising new commerce channels, livestream shopping has had a lukewarm reception from established retailers in the UK. Retail Week explores whether the phenomenon will take off here and how retailers can tell if it’s the right time to get involved
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NewsVery unveils new fashion platform with launch of summer campaign
Very has unveiled a long-term fashion platform, dubbed “Haus of Flamingo”, accompanying the launch of its summer campaign.
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GalleryIn pictures: Gymshark rivals ‘fashion’s biggest night’ with Sweat Gala
Gymshark took to social media to share its take on the Met Gala with red carpet-ready dresses made completely out of the brand’s activewear archives.
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AnalysisWhen counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
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NewsTesco appoints former Amazon and Pinterest executives
Tesco has hired two former Amazon and Pinterest executives to strengthen its retail media offering as demand in the sector increases.
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Opinion‘Can Co-op Live ever make sweet music after bum note launch?’
With Co-op Live’s planned grand opening becoming something of a PR disaster, George MacDonald wonders if things can be turned around
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NewsBoots gives vegan own-brand range a makeover
Boots has relaunched its vegan and cruelty-free own-brand cosmetics range the Natural Collection by launching over 100 products with a clean new look and fresh formulations available at £5 or under.
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InterviewQ&A: Holland & Barrett execs on its journey from vitamin shop to wellness destination
As Holland & Barrett launches its biggest-ever investment in women’s healthcare, Retail Week speaks to the executives behind the new campaign to discover how it fits into the retailer’s transformation strategy
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NewsHolland & Barrett invests £4m in women’s health
Holland & Barrett is investing over £4m in its women’s health offer as it kicks off its new ‘Own Every Day of the Month’ campaign to bring awareness and education to women’s health issues.
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NewsTesco joins rivals to launch ‘Best of British’ page on website
The UK’s largest supermarket Tesco has joined rivals to launch a ‘Best of British’ page on its website to support local farmers and producers.