All Marketing & branding articles – Page 48
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.
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AnalysisVideo: A concise history of loyalty schemes in sixty seconds
In sixty seconds Caroline Baldwin takes a brief look at the history of loyalty schemes, how they evolved and what’s to come.
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NewsAbercrombie & Fitch to end policy of hiring staff based on 'physical attractiveness'
Abercrombie & Fitch will no longer hire store staff based on “body type or physical attractiveness” as it puts an end to its “sexualised marketing”.
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NewsBreakfast Briefing: Retail news on BHS, Abercrombie & Fitch, Tesco and more
Retail news round-up on April 27, 2015: BHS strikes new supplier deals to reassure credit insurers, Abercrombie & Fitch ends ‘sexualised marketing’, Tesco’s Ireland business overstates profits by £63m and more.
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NewsMaplin parts company with group marketing officer Breffni Walsh
Maplin group marketing officer Breffni Walsh has parted company with the electricals retailer after just over a year in the role.
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NewsBrands to target Spotify listeners with ads based on their music preferences
Music streaming service Spotify is to launch a new ad service that will allow brands to target consumers based on their mood.
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OpinionRetail surgery: How can I use social media to increase customer engagement?
The launch of Facebook’s new product advertisements has caused a stir across retail as brands consider how they can use the tool to identify and engage consumers in new and creative ways.
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NewsMaplin to feature robot in adverts as it seeks to triple brand awareness
Maplin will feature a robot that can be trained to do household tasks in its next marketing campaign as it seeks to triple brand awareness.
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NewsRetail Week goes behind the scenes of B&Q’s spring ad campaign shoot
B&Q’s new campaign premiered this week, watch the ad and Retail Week’s interview with the retailer’s head of brand on set.
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NewsHabitat shows off design credentials in voyeuristic TV ad
Habitat has launched its first TV ad since it was bought by Home Retail Group as it seeks to reinforce its credentials as a design brand.
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NewsLloydsPharmacy launches first TV ad in four years to push wider health offering
LloydsPharmacy has returned to television advertising for the first time in four years to promote its services beyond dispensing prescriptions.
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OpinionComment: Rushing to have the latest in-store technology is not always wise
QR codes were once part of a store’s visual merchandising and graphics package, but often not a penny was added to the bottom line.
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NewsBreakfast Briefing: Retail news on Matalan and Burberry
Retail news round-up on April 10, 2015: Matalan positions itself as a modern family brand with TV campaign and Burberry shares soar on takeover rumour.
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NewsEvans Cycles swings to profit as Cotswold Outdoor owner eyes retailer
Evans Cycles has revealed it has returned to pre-tax profit as the sale of the business enters the latter stages.
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OpinionComment: SuperGroup’s tie-up with The Wire star Elba should enhance appeal
You don’t need to look very far to see that fashion retailer SuperGroup’s flagship Superdry brand has appeal beyond its target customers.
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NewsClarks uses WhatsApp to tell the story of its Desert Boot
Clarks is using messaging platform WhatsApp to engage with customers by telling the story about how its Desert Boot came into existence.
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OpinionComment: Retailers could learn a lot from Skoda's eye-tracking technology
For all the talk of how digital technology can bring a more engaging experience to customers, the reality is that a lot of digital creative is actually quite passive.
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NewsSuperGroup’s US licence buy-out 'will drive long-term growth'
SuperGroup has bought itself out of its US distribution licence for £22.3m, giving it exclusive rights to sell products in North America.
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NewsYodel boss calls on retailers to set realistic delivery expectations
The boss of Yodel is calling on retailers to set more realistic expectations for deliveries and said carriers should not take the blame for delivery problems.