All Marketing & branding articles – Page 5
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NewsDecathlon sales rise in ‘transformative year’
Sportswear giant Decathlon has reported a rise in sales as it revamped its global brand identity and laid “strong foundations for the future” in “a transformative year” for the company.
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NewsMarks & Spencer launches TV search for design talent
Marks & Spencer is seeking its “next top designer” through a TV talent show tie-up with broadcaster ITV.
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NewsMatalan unveils new brand campaign in latest value push
Matalan has launched a new multimillion-pound brand platform, reinforcing its strategic transformation and commitment to value and supporting families in everyday life.
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NewsTesco forced to change Clubcard logo after losing Lidl legal challenge
Tesco has been told to stop using its Clubcard Prices logo after it lost a long-running legal battle with discount rival Lidl.
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NewsExclusive: Future Stores lands on Oxford Street with debut flagship
Immersive retail start-up Future Stores has secured new premises on Oxford Street for its first flagship, Retail Week can reveal.
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Supplier InsightRevealed: Four ways retailers can reduce omnichannel friction
Simplifying sign-ins, prioritising privacy and delivering consistency can all help build consumer trust and have a knock-on positive impact on a retailer’s bottom line
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NewsPoundland to make TV advert debut
Poundland will showcase its new clothing, homewares and grocery ranges in its TV ad debut.
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NewsDecathlon presents new brand identity as it revises global ambitions
Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”
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Innovation of the WeekMatalan launches ‘hugely exciting’ Gen-AI marketing tool
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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Retail VoiceFive ways to make smart use of data
From market spend insights to mobility metrics, Experian examines five areas where retailers can use data to unlock further growth
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Retail VoiceThree tips to help create marketing content at scale
Creating data-driven content for an ever-increasing number of channels and formats has become a serious challenge. Relayter spoke with a trio of retailers to get their first-hand tips and tricks to give you a head start
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NewsSchuh bolsters top team with new appointments
Footwear retailer Schuh has poached Superdry executive Justin Lodge to be its new chief digital officer, as well as naming Stephanie Legg as chief marketing officer, effective immediately.
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AnalysisDisruptors: Seven smart tech companies streamlining retail
From AI headsets to cryptocurrency, Retail Week explores seven tech firms that are aiming to boost efficiency, sales and engagement across the industry
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InterviewQ&A: B&Q marketing director Tom Hampson on the power of ‘You Can Do It’
As B&Q dusts off its ‘You Can Do It’ slogan for a new advertising campaign, we spoke to marketing director Tom Hampson about the power of the catchphrase, balancing innovation with heritage, and influencer marketing
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Retail VoiceDeliveries enable ecommerce growth. Here’s how
Getting that all-important customer experience right is crucial. nShift’s Lars Dige Pedersen examines how retailers can make sure they are delivering at every single step
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NewsTommee Tippee gets modern brand revamp
Tommee Tippee has undergone a revamp to make its branding more appealing to millennial and Gen Z parents.
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NewsB&Q refreshes ‘You Can Do It’ slogan in new ad campaign
B&Q is launching a new ad campaign that puts the spotlight back on its 40-year-old ‘You Can Do It’ slogan.
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NewsTesco launches media partnership with Vauxhall Motors
Tesco has launched a new media partnership with Vauxhall Motors allowing the car manufacturer to advertise products through channels within the Tesco Media and Insight portfolio, including social, digital and connected TV, as well as in-store radio and Tesco magazine.
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NewsSephora launches global branding as it seeks to ‘reinvent’ beauty industry
French beauty giant, Sephora is adopting a global brand signature as it looks to shape ”the prestige beauty industry” and ”reinvent the codes of beauty.”
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AnalysisThe rise of retail media networks: why the digital ad revolution is taking off
With The Co-op announcing the launch of the UK’s first retail media network in the convenience sector, Retail Week assesses whether the advertising platform is a viable option for all retailers to explore.