All Marketing & branding articles – Page 54
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NewsThe Range positions itself as 'working man's John Lewis' with first national TV ad
Discount homewares retailer The Range is launching a TV campaign this Christmas that aims to position it as a ‘working man’s John Lewis’.
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NewsCo-operative targets food waste with #shelfie social media campaign
During the recession shoppers made a big effort to avoid wasting food – a trend which has persisted since the downturn ended.
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NewsRobert Dyas to launch first ever TV ad campaign over Christmas
Theo Paphitis-owned retailer Robert Dyas will launch its first ever brand-building TV advertising campaign in the run-up to Christmas.
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NewsAsda chalks one up with inescapable Chorley marketing campaign
The Chorley Guardian exposed Asda for covering the town with green chalk signs pointing the way to its newly opened store.
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NewsWaitrose boss Mark Price calls on celebrity friends to add sparkle to Christmas ad
Waitrose boss Mark Price called on celebrity friends to donate their voices to the grocer’s new ad campaign last week.
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OpinionComment: Dulux’s colourful campaign uses social media to tell story
Dulux’s latest series of advertisements harness social media and storytelling, creating an experimental and emotive campaign.
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NewsTesco first grocer to sign up to government's armed forces covenant
Tesco has become the first UK supermarket to sign a public pledge to support armed forces personnel as part of a “corporate covenant”.
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NewsGoogle launches research tool with shopping data from 150,000 people
Google has launched a free Consumer Barometer tool offering retailers insights into online shopping based on data from 46 countries.
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OpinionComment: Why direct mail is undergoing a retail revival
As Next and Very.co.uk use direct mail to create personalised offers for their customers, is the trend undergoing a resurgence?
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NewsBreakfast briefing: Retail news on Office, Morrisons and Tesco
Retail news round-up on October 27, 2014: Office owners explore sale or float; Morrisons hikes prices on several products; Tesco boss admits exec pay under review.
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AnalysisArgos sets sights on a youth audience with live-streamed in-store gigs
An Argos store is not an obvious place for a gig, but nonetheless the retailer is putting on events with acts including Katy B and Eliza Doolittle.
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Opinion
Comment: How loyalty programmes are evolving to keep shoppers coming back
Traditional schemes may be under strain but loyalty programmes can still give retailers an advantage.
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NewsPets at Home posts sales rise as loyalty scheme draws customers
Pets at Home has posted first-half like-for-like sales growth of 4.2% as its loyalty scheme and vets’ practices performed well.
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OpinionComment: Lovehoney’s third time lucky TV advertising campaign
Lovehoney’s advertising campaign showed that whilst TV-viewing habits are changing, some of the rules of retail advertising remain the same.
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OpinionBryan Roberts’ verdict: To win again Tesco must put shoppers before margin
Tesco would do very well to remember that market share should not be seen as an objective – it should be viewed as an outcome.
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OpinionComment: Does beacon technology improve customer experience?
To beacon or not to beacon, that is the question. As retailers roll out beacon technology, is it really enriching the customer experience?
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AnalysisStart-up of the week: Mobile payment service Yoyo
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, mobile payment service Yoyo is in the spotlight.
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NewsLoyalty schemes need an emotional connection, says Pets at Home director
Loyalty schemes don’t have to give anything away in order to be successful, according to Pets at Home commercial director Peter Pritchard.
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NewsDixons Carphone using technology to bring people back to shops
Dixons Carphone’s new in-store price comparison tool Pin Point brings customers into its shops, according to marketing director Julian Diment.
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NewsShop Direct’s data changed its view of competitors and customers
Shop Direct used data analytics to gain a clear picture of is competition, its customer director told the Retail Week Customer Experience event.