All Marketing & branding articles – Page 55
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NewsM&S's Bousquet-Chavanne says nurturing trust in a brand is vital
M&S marketing boss Patrick Bousquet-Chavanne has hailed the level of trust in its brand and said it needs to be “nurtured” as the business evolves.
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OpinionComment: Is your retail model set up for baby boomers, not millennials?
Bold, brash, impatient, demanding… the millennial is a new breed of customer.
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NewsBenefit Cosmetics launches digital 'festive village' on Instagram
Benefit Cosmetics is using Instagram to create a digital “festive village” filled with Christmas products that aim to inspire shoppers.
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OpinionComment: UK retailers should board the Halloween bandwagon
Halloween is imminent, but the sales potential of this event is still to be realised. Retailers need to jump on this US bandwagon.
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NewsAs the Rubik's Cube turns 40 its inventor backs Tesco marketing campaign
It’s the 40th anniversary of Rubik’s cube, the puzzle created by Hungarian Ernő Rubik and Tesco’s Hungarian business made the most of the anniversary.
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NewsFoyles sales surge 15.4% as Super Thursday gains traction with public
Foyles has recorded a sales boost from the hype created around last week’s Super Thursday event, the day publishers launched 315 books.
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AnalysisHow artificial intelligence can be used in point-of-sale displays
Artificial intelligence is being experimented with in point-of-sale displays by a team from Queen Mary University and a digital agency.
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AnalysisAnalysis: Next generation technology gets inside the consumer’s mind
The latest technologies on the high street give retailers more personal and dynamic knowledge of their customers than ever before.
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GalleryStore gallery: Are discounters gaining on supermarkets’ store design?
Discounters and supermarkets still have different approaches to store design, but North London stores show that this divide may be shifting.
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NewsSainsbury's to feature WW1 Christmas Day football match in festive campaign
Sainsbury’s will feature the football match that took place between the British and German forces on Christmas Day for this year’s campaign.
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NewsIn pictures: Clinique's pop-up store uses interactive pods to show shoppers the future
Clinique is opening its first UK standalone store next week that uses interactive pods and a ‘digital experience’ to engage shoppers.
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NewsAsda to run augmented reality monster hunt for Halloween
Asda will use an augmented reality app to bring to life an in-store monster hunt it is running this Halloween.
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NewsWaitrose asks customers to sing in its Christmas advert
Upmarket grocer Waitrose is asking customers to record themselves singing for the chance to star in its Christmas advert.
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OpinionComment: Only traditional marketing can communicate Argos's digital shift
Argos’s decision to communicate its digital transformation with a cinema ad and billboard activity shows the weaknesses of digital marketing.
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NewsCarpetright launches strategic review to target John Lewis customers
Carpetright is launching a strategic review around range, value and customer service as it seeks to target John Lewis customers.
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AnalysisStart-up of the week: Personalised shopping app Gentset
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, personalised shopping app Gentset is in the spotlight.
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NewsSainsbury’s slashes Nectar reward points for customers
From next year Sainsbury’s is to halve the number of Nectar reward points it offers members of the loyalty scheme.
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AnalysisIn the news: Argos marketing director Stephen Vowles
Argos is on a mission to make people reassess the brand and the man leading the charge is marketing director Stephen Vowles.
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NewsArgos launches biggest ever marketing campaign to signal digital transformation
Argos is launching the biggest marketing campaign in the company’s history as it seeks to shift perceptions to reflect the digital transformation of the business.
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NewsM&S and Kingfisher sponsor Vice-style sustainability website
Marks & Spencer and Kingfisher are among the founding partners of a platform that aims to encourage young people to live sustainably.