All Marketing & branding articles – Page 56
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OpinionRetail surgery: How do I reduce online basket abandonment?
Forrester Research reports that 87% of consumers abandon online shopping baskets, translating to £11bn of lost revenue a year.
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NewsTesco launches TV campaign positioning Hudl 2 as 'entertainment hub'
Tesco is launching TV ads for its next generation tablet computer that aim to show it as an entertainment hub that brings people together”.
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AnalysisStart-up of the week: Visual search platform Slyce
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, visual search platform Slyce is in the spotlight.
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NewsN Brown issues profit warning after warm autumn hits demand
N Brown has issued a profit warning as it becomes the latest fashion retailer to be hit by unseasonably warm weather in September.
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NewsBreakfast briefing: Retail news on store closures, Very and Gap
Retail news round-up on October 9, 2014: Fewer store openings leads to net closures rocketing in first half, Very’s TV ad campaign promotes click and collect, Gap’s boss Glenn Murphy to quit in February
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AnalysisEmerging retailer: Sportpursuit - specialist flash Sale site
Secret Sale specialist Sportpursuit, which was launched in 2011, aims to create rather than respond to online consumer demand.
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NewsDixons Carphone aims to double value of business as it reviews international markets
Dixons Carphone hopes to double the value of its business in the next three or four years as it “thinks very hard” about how to operate in its international markets.
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NewsPoundworld can no longer claim 'everything £1' on website, ASA rules
Poundworld has been asked to remove ‘everything £1’ on its website after the Advertising Standards Authority (ASA) deemed it misleading.
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NewsSmiggle to launch transactional website in UK this January
Australian stationery retailer Smiggle will launch a transactional website in the UK this January as a statement of intent.
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NewsMorrisons' Andy Higginson: Customers have lost trust in supermarket pricing
Andy Higginson, chairman-designate of Morrisons, has accused the big four grocers of focusing too much on each other rather than their customers.
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OpinionComment: Tesco should hold back from selling the Dunnhumby family silver
US buyout firm TPG is reportedly considering buying Tesco’s data company Dunnhumby, but should Tesco take the money and run?
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OpinionComment: Lidl's comedy marketing could cut through in a generic grocery sector
Creating a brand tone of voice is vital, especially during a supermarket price war and for a smaller retailer such as Lidl.
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NewsTopshop launches on China's ShangPin with mall takeover
Chinese fashion etailer ShangPin and Topshop took over one of Beijing’s largest malls last week with a mobile marketing campaign.
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NewsLidl on comedy form again as it pokes fun at Morrisons' price match
Lidl has taken another tongue-in-cheek swipe at a rival, this time releasing an advert poking fun at Morrisons’ new price match scheme.
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NewsArgos ETs go home after three years on our screens
Argos has bid their advertising aliens farewell after three years, sending them back to the planet of Gorsa with a tear-jerking send-off.
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OpinionRetail surgery: What social media lessons can retailers learn from London Fashion Week?
London Fashion Week (LFW) dominated Twitter in September; there were almost 22,000 tweets about Burberry’s show.
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OpinionComment: Morrisons' price match will make waves but it's no silver bullet
As with its online and convenience offer, the Bradford based grocer has launched into price matching and a points based loyalty programme much later than its main rivals
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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NewsMorrisons to price match Aldi and Lidl in industry first
Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl.
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NewsSainsbury's kicks off campaign for Brand Match comparison tool
Sainsbury’s has kicked off a new TV and print campaign for its Brand Match comparison tool, which is now comparing solely with Asda.