All Marketing & branding articles – Page 59
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AnalysisMarketing campaign: Warehouse turns publisher with 'Tales of the City'
Warehouse is the latest retailer to turn publisher with its new content platform which will give customers a reason to visit its website more regularly.
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NewsPeter Andre to front new Iceland TV campaign
Pop singer and TV presenter Peter Andre is to be the new face of Iceland, the retailer has confirmed.
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NewsCath Kidston to launch celebrity-endorsed handbag campaign
Cath Kidston is poised to unveil a celebrity campaign to promote a new tote-style handbag, which the retailer expects to be its biggest-selling product of 2014.
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NewsBathrooms.com shows it has a suite tooth with recent partnership
Bathroom specialist etailer Bathrooms.com has teamed up with Choccywoccydoodah for their campaign poking fun at online searches for ‘bathroom sweets’.
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NewsMorrisons replaces 'I'm cheaper' strapline with EDLP stance
Morrisons has replaced its ‘I’m cheaper’ strapline, four months after introducing it, with an everyday low price stance.
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NewsVideo: Karen Millen launches teaser campaign around its 'mystery star'
Karen Millen has launched a teaser campaign for its autumn 2014 range creating suspense around which mystery star will front it.
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OpinionComment: Morrisons is playing catch up with its rivals
Morrisons has been playing catch up again this week, both with opening hours and marketing.
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NewsHobbycraft signs first TV series sponsorship deal
Craft retailer Hobbycraft has signed a deal to sponsor new TV programme Crafty Beggars, which is launching in October.
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NewsGame confident on profit forecasts as full-year sales surge 30%
Game’s sales jumped 30% in the 52 weeks to July 26 and the retailer expects to hit profit forecasts.
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OpinionComment: Levi’s and Vans give to get back
Vans and Levi’s provide two brand experiences that show what retailers could do if they want goodwill and additional sales.
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NewsMarketing campaign: Foot Locker hires forgetful basketball players
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert.
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NewsCo-op to open pop-up kiosks as it shelves online grocery plans
The Co-operative is to open pop-up kiosks that will serve shoppers during store refurbishments.
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NewsVideo: Marc Jacobs to launch pop-up 'tweet shop' in Covent Garden
Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
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OpinionComment: The human touch is central to brand experience
Retail is a fascinating sector to be involved in and for me it’s a passion. Why? We’re a nation of shoppers and equally we’re all consumers.
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NewsTesco convenience franchise One Stop launches mobile voucher scheme
Tesco’s c-store business One Stop is launching a mobile voucher scheme that allows customers to redeem coupons in-store using their phone.
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GalleryIn pictures: Selfridges first retailer to launch Christmas shop this year
Department store Selfridges became the first retailer to open its Christmas department this year yesterday, with 142 shopping days left until the big day.
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AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.
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AnalysisMarketing campaign: Marks & Spencer celebrates children's every milestone
At this time of year it is virtually impossible to escape ‘back to school’ adverts and they are usually a drab affair as retailers go through the motions.
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NewsCampaign of the week: Nordstrom's catalogue starring disabled models
Nordstrom has made headlines for bucking the industry norm by rolling out a classy catalogue starring disabled models that puts some other retailers to shame.
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OpinionComment: Aldi’s rising sales show Tesco needs to stand for something
Kantar Worldpanel data has revealed that retailers at both the upscale and bargain ends of the supermarket spectrum are faring well, with particularly strong figures for Aldi and Waitrose.